To help further boost their industry-leading growth rates, Pooch & Mutt have hired two key staff.

Paul Dennison joins as Commercial Manager after 3 years at Ocado working as Senior Buyer on the online grocer's pet specialist site Fetch.co.uk.

Katie Simpson joins as Key Account Manager from Nestle where she led their instant coffee account at Waitrose.

Pooch & Mutt founder, Guy Blaskey commented: "Paul and Katie are huge additions to the team and will help us to continue to go from strength to strength.

"Paul has a wealth of knowledge from his time at Fetch, which will be invaluable to us to help us grow strong commercial partnerships with both our suppliers and our customers.

"Katie's experience working on one of Nestle's top accounts will help in our constant endeavour to ensure that we provide our customers with the best possible experience and service".

Pooch & Mutt is set for huge things in 2018, with key product launches set or Q1 and Q2 as well as other exciting top-secret plans to help with their mission to topple the dominance of the 'confectionery companies', who in their opinion, control too much of the pet market, whilst offering sub-standard products.

Having new recruits who have seen the industry from the other side will help them in this mission.