Paleo Ridge, one of the UK’s leading raw dog food companies, is starting 2026 by celebrating three years of its popular Essentials range, a value-led collection created to make high-quality raw feeding more accessible to dog owners across the UK.

To mark the milestone, Paleo Ridge is offering all Essentials products at £1.99 per pack throughout January,available to both direct customers and stockists. The initiative is designed to support dog owners during what can be a financially challenging month following the festive period.

The Essentials range was first launched in November 2022 in response to the cost-of-living crisis, with the aim of ensuring that dogs would not miss out on nutritionally balanced, natural food during a time of increasing financial pressure for households. At a point when rising costs were affecting many areas of daily life, Paleo Ridge became the first premium raw dog food brand to introduce a value range without compromising on quality, welfare, or nutritional standards.

Will Green, Director of Sales and Marketing says, “As costs continue to rise, offering affordable yet nourishing food has never been more important. Every dog deserves access to proper nutrition, regardless of wider economic challenges.”

The Essentials range consists of six complete mixed-protein recipes, made using high-welfare meat, 20% seasonal vegetables, and a small amount of olive oil. Each 500g pack is normally priced at £2.39, making it one of the most accessible options within the premium raw feeding market.

This celebration reflects Paleo Ridge’s ongoing commitment to its community, thanking loyal customers and stockists for their continued support while reinforcing the brand’s belief that feeding dogs a natural, raw diet should be accessible to as many households as possible.

Paleoridge.co.uk