Newsletter - Pet Trade Xtra

Omni Pet, which starred in the BBC hit series Dragons' Den last year, has raised £11m to tackle mounting health problems like obesity and food allergies in our pets...

Prestigious pet industry awards now open for entries

The Pet Industry Federation has officially launched the PIF Awards 2026, inviting businesses and individuals from across the pet industry to put themselves forward for national recognition...

Pet food brand surpasses £100m in sales

Pet food business Lily’s Kitchen has recorded sales of more than £100 million for the first time, with its ecommerce offering, supermarket partnerships and international expansion contributing towards the growth...

The first-ever Raw & Fresh Awards launch in 2027

The Natural Dog Expo will host the first-ever awards dedicated exclusively to the Raw and Fresh pet food industry, taking place on 1st May 2027 at the St John’s Hotel, Solihull...

Encore launches New Bone Broth Toppers for Cats

Premium pet food brand Encore, renowned for its natural ingredients and high-protein recipes, has expanded its cat range with the introduction of its new Encore Bone Broth Toppers to the UK market...

WildWash partners with the Rescue Pet Awards 2026

WildWash is sponsoring the inaugural Rescue Pet Awards 2026, celebrating rescue pets, shelters, volunteers, and organisations making a difference in animal welfare...

Family pet business scoops double awards victory

Family-run businesses Pickles Pet Pantry and Pickles Cani Running Club attended the MK Inspiration Awards as finalists in a four categories, and headed home with two prestigious awards...

Treats receive dog training school recommendation

Boil & Broth Bone Broth Treats have been awarded The Dog Trainer School (TDTS) Recommended Product status following independent testing by professional dog trainers and dog professionals...

The Paws Lab secures new retail stockist wins

The Paws Lab, the fast‑rising newcomer transforming the daily pet care and hygiene category, has announced a series of new retail stockist wins as demand grows for its patented SilverTi+ technology and modern approach to everyday pet wellbeing...

LitPet’s new product is a pet industry first

Award-winning pet supplement brand LitPet has unveiled a breakthrough in pet mobility science – a high-potency Joint Care Powder...

Direct4Pet urges pet owners to take hydration seriously

Direct4Pet – one of the UK’s largest online veterinary approved retailer and pharmacy – is calling on pet owners to take action against the rising risks of dehydration in cats and dogs...

Guinea pig lovers unite as Piggy Fest 2026 heads to Jimmy’s Farm

The UK’s happiest celebration of guinea pigs is heading to Suffolk this summer as HayPigs! joins forces with Jimmy's Farm & Wildlife Park to host Piggy Fest – Guinea Pig Festival on Saturday 25th July...

Cash-strapped Brits swap dogs for pet pigs

As soaring household bills continue to squeeze family budgets, an increasing number of Britons are turning to an unlikely alternative to traditional pets – pigs...

Recipe book launched for 20th Rabbit Awareness Week

As the UK’s leading rabbit welfare campaign marks its 20th year, Rabbit Awareness Week has launched a new recipe book designed to help owners improve rabbit nutrition through simple, practical feeding ideas...

Retailers urged to champion improved rabbit nutrition to drive better business

As the UK’s leading rabbit welfare campaign, Rabbit Awareness Week (RAW) returned this June for its 20th year, focus is being placed on the link between better feeding standards for rabbits and better commercial outcomes for retailers...

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Elvis brings Rock 'n' Roll to Jollyes new store

Jollyes Pets, officially opened the doors to its new store at Houndstone, Yeovil in some style provided by the King of Rock n Roll himself...

Ceva introduces 'Pets at Work' programme

Ceva Animal Health has introduced its Pets at Work programme, allowing dogs in the workplace under carefully managed conditions...

Lords Pet Parasite Medication inquiry concludes

The House of Lords Environment and Climate Change Committee concluded its inquiry into Pet Parasite Medications (PPMs), on Tuesday 23 June, by hearing from the Department for Environment, Food & Rural Affairs (DEFRA) and regulators the Environment Agency (EA) and Veterinary Medicines Directorate (VMD)...

Independent retailers welcome government action on VAT fraud

Independent retailers have welcomed government proposals to tackle VAT fraud through online marketplaces, describing the move as a positive step towards creating a fairer trading environment for UK retailers while urging ministers to move quickly from consultation to implementation...

Urgent advice for owners as temperatures soar

With red and amber warnings for extreme heat issued by the Met Office this week, the British Veterinary Association is urging pet owners to take extra precautions to protect animals from heatstroke and other heat-related illnesses...

Pet cremation firm’s permit mistake pays for environmental work

Failing to get a permit for veterinary waste has seen a pet cremation firm pay for environmental improvements...

The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Microplastics found in over 75% of pet food, claims new report

A new study by researchers from the University of Sussex and the University of Exeter, and supported by the British Hedgehog Preservation Society (BHPS), has found microplastics in over three-quarters of pet food products tested...

Fresh dog food brand lands major retail partnership

UK fresh dog food company Tuggs has secured its first major retail partnership with Jollyes...

PIF launches new tool to support responsible marketing of pet supplements

The Pet Industry Federation has launched GARD (Guidance for Advertising, Review and Drafting) a tool designed to help businesses assess the advertising risk of pet supplements and other non-medicinal veterinary products...

Green Pantry launches freshly cooked dog food range

Green Pantry, the natural dog nutrition brand recently acquired by the owners of Burgess Pet Care, is launching a new line of freshly cooked, easy-to-store dog food...

FEDIAF elects Greg Van Praagh as new president

FEDIAF, the voice of the European Pet Food Industry, has elected Greg Van Praagh as its new president, following a vote at the Association’s General Assembly held in Brussels...