Supreme's Rabbit Revolution flies the flag on welfare
Supreme Petfoods is asking the pet trade to get behind its Rabbit Revolution campaign in the next few weeks. This popular initiative kicked off at the British Small Animal Veterinary (BSAVA) Congress where over 1,200 vets and vet nurses cast their verdict on Supreme's misinformation campaign.
The inspiration came from the stand number (room) 101 – the perfect place to dispose of damaging misconceptions. A feature wall on the stand was devoted to the Ministry of Rabbit Misinformation, where the most common myths were listed.
Vets and nurses picked not feeding enough hay as the number one example of misinformation, chosen by 26% of respondents. Supreme has produced a Hay is Glorious poster to help all practices get that message across as part of their Revolutionary stance.
Now all pet retailers can take part in the Rabbit Revolution just in time for Rabbit Awareness Week (18th-26th June) by emailing email@example.com to sign up. Everyone registering will receive the Rabbit Revolution Toolkit to help with communication to pet owners as well as access to all the other Rabbit Revolution posters in the series which address the common misconceptions. Rabbit food samples are also available free during Rabbit Awareness Week.
Its a great way to get across important messages with eye catching branding thats sure to create a conversation point. Not only does it show that the retailer believes in and understands quality pet care, it also provides an opportunity to showcase appropriate products and foods to improve rabbit welfare.
Dressed in retro Soviet livery, the Supreme stand at BSAVA congress displayed all the Rabbit Revolution posters, which form part of the toolkit and address all the common pieces of rabbit misinformation.
Common bugbears voted for by veterinary staff were not appreciating the need for rabbits to have an appropriate companion (voted by 20%), believing that carrots and fruit are healthy foods for rabbits (13%) and thinking a hutch alone is enough voted by 12%.
Claire Hamblion, Supreme Marketing Manager said a Rabbit Revolution is clearly long overdue and pet retailers can help show the way. "It seems there is a long way to go before we really see the big improvements in rabbit welfare and care that are desperately needed," said Claire.
"Red flag pieces of misinformation heard from pet owners included beliefs that rabbits shouldnt eat grass before six months of age, that juice should be added to the water bottle and that six years of age was an amazingly long lifespan for a rabbit. Its very sad to hear such statements."
Retailers who want to make a difference should contact Supreme by email on firstname.lastname@example.org to request their Rabbit Revolution pack and free samples.