In This Issue
Branded pet food brings instant results for independent retailers
How to create your own branded pet food
The Company of Animals acquires Pet Head
HOWND wins prestigious SCOOT Headline Award
Natures Menu aims to transform natural pet food sections
Supreme's Rabbit Revolution flies the flag on welfare
Podgy pets battling to become UK’s ‘biggest loser’
Great response from new firms entering PetQuip Awards
Ancol supports opening of Birmingham Dogs Home centre
Get your own copy of Pet Trade Xtra
Councils still failing to use the latest advice on pet shop inspections
New products in Premium Country Hunter Range
New chair announced for British Dog Groomers' Association
Dog Rocks attending Interzoo 2016
Brits splash the cash on pets but forget about grooming
Burgess Pet Care strengthens nutritional expertise
Cooling Corner for hot dogs from Easidri
Equerry Horse Feeds hit the spot at Bolesworth
The airport with a special toilet for pets
Pet shop given the okay by Environmental Health officials
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Supreme's Rabbit Revolution flies the flag on welfare

Supreme Petfoods is asking the pet trade to get behind its Rabbit Revolution campaign in the next few weeks. This popular initiative kicked off at the British Small Animal Veterinary (BSAVA) Congress where over 1,200 vets and vet nurses cast their verdict on Supreme’'s ‘misinformation’ campaign.

The inspiration came from the stand number (room) 101 –– the perfect place to dispose of damaging misconceptions. A feature wall on the stand was devoted to the Ministry of Rabbit Misinformation, where the most common myths were listed. 

Vets and nurses picked ‘not feeding enough hay’ as the number one example of misinformation, chosen by 26% of respondents. Supreme has produced a ‘Hay is Glorious’ poster to help all practices get that message across as part of their Revolutionary stance.

Now all pet retailers can take part in the Rabbit Revolution just in time for Rabbit Awareness Week (18th-26th June) by emailing to sign up. Everyone registering will receive the Rabbit Revolution Toolkit to help with communication to pet owners as well as access to all the other Rabbit Revolution posters in the series which address the common misconceptions. Rabbit food samples are also available free during Rabbit Awareness Week.

It’s a great way to get across important messages with eye catching branding that’s sure to create a conversation point. Not only does it show that the retailer believes in and understands quality pet care, it also provides an opportunity to showcase appropriate products and foods to improve rabbit welfare.

Dressed in retro Soviet livery, the Supreme stand at BSAVA congress displayed all the Rabbit Revolution posters, which form part of the toolkit and address all the common pieces of rabbit misinformation.

Common bugbears voted for by veterinary staff were not appreciating the need for rabbits to have an appropriate companion (voted by 20%), believing that carrots and fruit are healthy foods for rabbits (13%) and thinking a hutch alone is enough – voted by 12%.  

Claire Hamblion, Supreme Marketing Manager said a Rabbit Revolution is clearly long overdue and pet retailers can help show the way. "“It seems there is a long way to go before we really see the big improvements in rabbit welfare and care that are desperately needed," said Claire.

"Red flag pieces of misinformation heard from pet owners included beliefs that rabbits shouldn’t eat grass before six months of age, that juice should be added to the water bottle and that six years of age was an amazingly long lifespan for a rabbit. It’s very sad to hear such statements.”"

Retailers who want to make a difference should contact Supreme by email on to request their Rabbit Revolution pack and free samples.
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