Pedigree Wholesale’s dog toy brand Chuckit! has been working with pet retailers to set tails wagging at Wood Green, The Animals Charity, with a £250 donation.

Offering retailers the chance to win over £250 worth of stock for their store and a charitable donation on their behalf, Chuckit! hosted the Chuckit! Challenge at the Pedigree Trade Show. A host of retailers were invited to launch 10 balls at bone shaped targets worth varying amounts in an attempt to achieve the highest score.

Richard Perfitt, owner of Harleston Pet Stores in Norfolk, got his paws on a mini deal of Chuckit! stock for his store, as well as the opportunity to choose Wood Green, The Animal Charity, to benefit a £250 donation from the brand.

Richard said: “It’s been a great experience to not only win the challenge and a selection of great new stock for my own store, but to also now have the opportunity to donate to such a worthy animal Charity like Wood Green too.”

His store will benefit from a variety of new stock, including Chuckit!’s famous Launchers and Ultra Balls, increasing the offering for his customers and their furry friends, whilst the £250 donation will be put towards the welfare and care of the animals at the Wood Green centre - echoing the Chuckit! brand ethos of ensuring all dogs can lead healthy and happy lifestyles.

Katja Jones, Corporate & Community Fundraising Manager for Wood Green, Godmanchester, commented: “We’re incredibly grateful here at Wood Green for the generous donation from Harleston Pet Stores and for the support of a large national brand like Chuckit! – every penny makes a difference to the lives of the animals here and we just want to thank them for their contribution.”

For more information on Chuckit! toys, visit: http://chuckit-toys.co.uk. Retailers can also visit http://www.petproducts.co.uk to find out how to become a Chuckit! stockist.

Main picture: Richard Perfitt from Harleston Pet Store, left, with Katja Jones from Wood Green and Paul Stainsbury from Chuckit.