Award-winning pet discount superstore Jollyes is set to open its doors to the first of five new stores that will replace a former Poundland.

Part of the retailer’s plans to open six stores in just six weeks ahead of Christmas, the first former Poundland to become a Jollyes Pets store will be in Thurrock tomorrow (28 November) and will be rapidly joined by new Jollyes in Colne (29 November), Carlisle (6 December) and Burnley (13 December).

In the last few weeks Jollyes has already opened new stores in Chesterfield (18 October) and Swansea (15 November) and last weekend welcomed customers to its new Southend-on-Sea (22 November) store for the first time.

As part of its expansion plans, Jollyes has also agreed to take on an additional former Poundland location in Blackpool which will open as Jollyes in the new year (24 January 2026).

All the new stores opening before Christmas are launching with the full Jollyes range which includes a promise to be the best value pet retailer in town, following successive moves to lower the price of two-thirds of its ranges over 2025 and significant reductions on big brand favourites.

The new stores will offer frozen food that’s becoming an increasingly popular choice for pet owners, the retailer’s very latest expanded range for cat owners, and a community pet clinic with a vaccination and microchip service from trained Royal College Vets.

Each location will also carry its new extensive ‘pick and mix’ Natural Treats range which include sausages, lamb braid pigs’ ears and pork rolls.

The stores will be set-up from day one to offer ‘Zoomies’ – Jollyes’ new partnership with Uber Eats which allows customers within a five-mile radius of each store to have pet food, frozen raw food and toys and accessories delivered in as little as 30 minutes via the Uber Eats app.

All the openings planned at Thurrock, Colne, Carlisle and Burnley will feature a special appearance by Santa Claus and his reindeers with goody bags for the first 100 customers and an opportunity for all customers to play its iconic ‘wheel of fur-tune’ for instant prizes.

Alongside local mayors in Thurrock, Carlisle and Burnley, retired service dogs supported by Jollyes’ charity partner the National Foundation for Retired Service Animals (NFRSA) will bite through a string of sausages to declare the store open.

Jollyes’ chief operating officer and CEO designate Adam Dury said: “These are exciting times for us here at Jollyes, bringing our combination of low prices and pet expertise to so many new communities before Christmas.

“We’ve had a warm welcome from customers in Chesterfield, Swansea and Southend and can’t wait to now open our doors this week in the first of the former Poundland units we’ve secured.”

Over the past three years Jollyes has almost doubled the number of store locations across the UK, becoming a clear challenger brand in the UK pet retail market.

It was named as one of The Sunday Times’ best big companies to work for in 2024, and this year won the Retail Week Award for Head Office Heroes following its highly successful raw frozen food roll out.

Gallery of pictures of Southend-on-Sea store opening below: