In This Issue
Surrey pet shops hit by spate of burglaries
Pets at Home pledges future expansion despite setbacks
Natures Menu named in Sunday Times HSBC International Track 200
BBC produces video of Frozzys frozen yogurt for dogs
PIF extends member benefits with card processing scheme
Tougher and tastier – that's the new QuattroBone
Cotswold RAW takes healthy eating pet food on tour
Innocent offers retailers stunning free-standing display unit
Forthglade leads the way in protecting coastal path
Pooch & Mutt brings fun back to email marketing
Beaphar video proves pets are family too
New import rules on newts and salamanders in July
Give your dog a job on Bring Your Dog To Work Day
Get your own copy of Pet Trade Xtra
Mars Petcare expands vet side of its business
Super-food for humans could work wonders for hedgehogs
Pet shop promotes dog-friendly town
Chuckit! runs rings around the competition
RHS targets £200m market with first-ever fully licensed range of bird feed
Believing in yourself is key to successful pet food business
The best of the previous Pet Trade Xtra
Pets at Home pull out of another new store…the second time within a month
New-look Just for Pets unveiled at Coventry store
PATS Telford attracts impressive 43 new exhibitors
Retailer continues ban on rabbit muesli sales
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Pooch & Mutt brings fun back to email marketing


Pooch & Mutt is speaking to customers in a new way with the launch of its latest newsletter “Pepper’s Picks”.


The newsletter is researched and produced by Pooch & Mutt’s very own office dog, Pepper, who wants to bring some fun back into email marketing.


“Email marketing plays a key part in any business - we wanted to try something new, so people can really enjoy the content. Newsletters are used for marketing purposes, but there aren’t many brands who go out of their way to create something that is ‘just fun’ for their customers," says founder, Guy Blaskey.


Now in its third edition, the light-hearted newsletter is appealing to a wider audience.


The curated content consists of Pepper's top picks to entertain readers, combining heartwarming articles, fun quizzes and lists. Content so far has included '20 Pets Who Have Melted Into Pancakes', 'Everyone Is A Mix Of Two Dog Breeds - Here's Yours' and 'Meet The Tubby Animals In The Running To Win A Pet-Slimming Competition'.

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