Pooch & Mutt is speaking to customers in a new way with the launch of its latest newsletter “Pepper’s Picks”.

The newsletter is researched and produced by Pooch & Mutt’s very own office dog, Pepper, who wants to bring some fun back into email marketing.

“Email marketing plays a key part in any business - we wanted to try something new, so people can really enjoy the content. Newsletters are used for marketing purposes, but there aren’t many brands who go out of their way to create something that is ‘just fun’ for their customers," says founder, Guy Blaskey.

Now in its third edition, the light-hearted newsletter is appealing to a wider audience.

The curated content consists of Pepper's top picks to entertain readers, combining heartwarming articles, fun quizzes and lists. Content so far has included '20 Pets Who Have Melted Into Pancakes', 'Everyone Is A Mix Of Two Dog Breeds - Here's Yours' and 'Meet The Tubby Animals In The Running To Win A Pet-Slimming Competition'.