In This Issue
Burgess Pet Care announces winning rescue centres from the 2026 Yorkshire Takeover
FELIWAY boosts support for Cats Protection
Birmingham Dogs Home returns to PATS
Rosewood Pet Products gets ready for PATS
Pawtential expands award-winning Collagen Chews range
Mountain Paws extends its collection with a fresh line-up of new launches
Get your own copy of Pet Trade Xtra
£162,000 raised at Pets Foundation Ball
Beaphar extends flea portfolio with new household flea products
PDSA responds to online 'Purritos' trend
Nestle Purina backs farmers as hot summer impacts wheat yields
The best of last edition of Pet Trade Xtra
Pet shop caught up in ecommerce scam
PIF calls for greater consistency in animal licensing fees
Joint care supplement sees year of exceptional growth
Neerdog extends its reach with Decco Wholesale
Henry Bell boosts customer shopping experience
Record number of entries for PIF Awards 2026
All the PIF Awards 2026 finalists revealed here
Pet care firm Group55 named Business of the Year
10 brands you must see at PATS 2026
Discover exclusive offers and new products in the Red Book
Dog food brand resumes business following product recall
Politicians used the vet fees crisis to score points, says former RSPCA chief vet
New Zealand firm brings venison blood dog range to UK
PIF announces UK pavilions at Zoomark and Spoga Dog
Purina invests €50m investment into production facilities
LitPet unveils new global website
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LitPet unveils new global website

 

LitPet, the award‑winning pet nutrition and wellness brand blending Traditional Chinese Medicine with modern veterinary science, has launched its brand‑new website — a major step in making holistic pet health more accessible to dog and cat owners across the UK, Hong Kong and beyond.

 

The new site, LitPet.co, offers a streamlined, intuitive shopping experience and a deeper look into the brand’s research‑driven approach to long‑term pet wellbeing. Designed to support pet owners at every stage of their journey, the platform showcases LitPet’s full supplement range, expert guidance, and real‑world success stories from more than 10,000+ verified customers.

 

A modern home for nature‑meets‑science pet care

The redesigned website highlights LitPet’s core philosophy: where nature and science work together to help pets live their healthiest, happiest lives. Visitors can explore:

  • Veterinarian‑created formulas made in the UK
  • Meaty Mix pastes for cats and dogs, including Bone Boost, Pawsitive Calm, Urinary Guard and Digest Well
  • TCM‑inspired ingredients validated through modern research
  • Trustpilot‑verified reviews from pet owners who’ve seen meaningful improvements in mobility, digestion, anxiety and overall vitality
  • Educational content, including blogs, wellness guides and LitPet’s downloadable handbook
  • Stockist information for customers across the UK, Hong Kong and Asia

A brand built on compassion, sustainability and community

The new website also spotlights LitPet’s growing community impact. Recent initiatives include:

  • A London DOGA wellness event, promoting emotional balance for pets and owners
  • Donation of 300 products to UK rescue organisations
  • Commitment of 50% of event revenue to Stray Animal Homes, supporting medical care and rehabilitation for homeless animals
  • Pop‑up activations in Hong Kong, including at The Mills, showcasing LitPet’s global reach

A trusted partner in long‑term pet wellbeing

LitPet’s supplements are crafted with hand‑selected ingredients, sustainable sourcing principles and a humanistic approach to business. Every product is backed by rigorous quality standards and a 12‑month warranty, ensuring pet owners feel confident in the care they choose.

 

“Pet owners want solutions that are gentle, effective and rooted in real science,” said Stephen Hu, Founder of LitPet. “Our new website reflects that commitment — giving customers a clearer, more supportive way to understand their pet’s needs and choose products that genuinely make a difference.”

 

Explore the new LitPet website

Pet owners can now visit www.litpet.co to discover the full supplement range, read expert guidance, and join the LitPet community for exclusive offers and early access to new products.

 

Visit Litpet at PATS – Stand J56

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