Earth Animal, the pioneering pet wellness company behind the award-winning No-Hide Chews, has announced the appointment of The PetFellas as its new UK distribution partner.

The PetFellas began trading as Earth Animal’s official distributor in the UK on Monday. To ensure continuity for retailers, Pedigree Wholesale will continue supplying remaining stock until 31 January 2026 as the transition takes place.

Alongside this new partnership, Earth Animal is announcing exciting updates to its product range and packaging. Over the next three months, the brand will transition its popular chews into new formats:

• Loose No-Hide Chews will feature updated branding and be supplied in shelf-ready display cases, helping retailers maximise visibility and ease of merchandising.
• Multipack Chews will move from plastic bags to recyclable cardboard packs, furthering Earth Animal’s commitment to sustainability and plastic reduction.

This transition comes as more pet parents actively seek products that reflect their values. According to research reported by PetfoodIndustry (December 2024), 76% of pet owners consider sustainability when selecting pet food, and 69% see sustainable packaging as a key factor. These evolving consumer preferences are driving brands across the pet sector to rethink packaging, materials, and supply chains.

Will Baggaley, International Sales & Marketing Director at Earth Animal, said: “We are delighted to welcome The PetFellas as our new UK distribution partner at such an exciting time for Earth Animal. Their energy, focus, and retail expertise make them the ideal partner to grow our presence in the UK. At the same time, we’re proud to be rolling out new packaging that not only enhances our retail presentation but also reinforces our long-standing commitment to sustainability.”

Gerard O’Mahony, Director at The PetFellas, added: “We are thrilled to launch The PetFellas with Earth Animal as our founding distribution partner.  It’s a fantastic brand, developed by a passionate team and loved by pets and their owners.  We look forward to working closely with UK retailers to bring these innovative, sustainable products to more homes and more pets.”

Retailers wishing to place orders from 13 October 2025 should contact The PetFellas directly:
hello@thepetfellas.co.uk or speak to Nel on 07789 502804 or Chris on 07385 555808.

The PetFellas is a new UK pet distributor – Passionate about Pets; Professional about Business – dedicated to bringing quality, innovative brands that put pets at the heart of their development to the UK pet retail sector. With a focus on customer service, category growth, and long-term partnerships, The PetFellas works closely with retailers and suppliers to nurture sustainable, lasting success.

Pictured (from left to right): Graham Hillier  (Managing Director, The FoodFellas), Will Baggaley (International Sales & Marketing Director, Earth Animal), Gerard O’Mahony (Director, The PetFellas).