Cooper & Co was developed in-house by Pedigree Wholesale to provide a perfectly balanced diet for Cooper, the dog owned by the company’s CEO, Steve Brown. 

The brand initially launched a premium Dry Dog Food range. It’s always been really important to the family that Cooper is fed a simple and wholesome diet containing only the finest quality ingredients, grain free and full of all the essential energy, nutrients, vitamins and minerals dogs need for a happy, healthy life.

The extension of the dry dog food range has been thoughtfully developed with the same stringent quality requirements. Every pouch of Cooper & Co Air-Dried Treats is grain-free and made with nutritious air-dried sausage slices. Each air-dried sausage slice has been gently shaped and air-dried over a number of days to ensure maximum flavour and maintain nutritional benefits.

Offering above average retailer margins, the recipes are made in Britain and contain up to 90% British meat or fish, offering a delicious high-protein treat for dogs. Each treat has specific benefits which closely match the Cooper & Co Dry Dog Food range, making it an easy one-stop destination for customers. The range consists of 7 treats that retail for £4.99, including recipes suitable for puppies and senior dogs!

The range consists of the Active recipe, aimed at high-energy dogs, made with 70% Pheasant & Partridge and is high in zinc and phosphorus to help support muscle development and energy. Made with 90% Lamb & Turkey, the Glossy recipe contains added mint to support healthy skin and coat. The Fussy recipe is made with 90% Salmon, which packs the treats with extra flavour for fussy dogs; plus, they are a great source of fibre to help support digestion. Made with 90% Duck & Turkey, the Sensitive recipe contains probiotics to help aid digestion.

The Puppy recipe is made with 90% Turkey and contains Glucosamine to help support joints for healthy growth and development, whilst the Senior recipe is made with 60% Haddock and contains Turmeric, a natural anti-inflammatory ingredient to help aid dogs in their golden years. Lastly, the Air-Dried Calming Treats are a great new addition to the range; they contain 90% Turkey with added soothing chamomile and are a great source of Amino Acids for a balanced state of mind,  developed for excitable and stressed dogs.

To ensure retailers launch the range with impact in store, there has been a complete refresh to the suite of Point of Sale available for the core Dry Dog food range, plus brand-new additions of Point of Sale are now available for the Treat range through Pedigree Wholesale.

Sold in cases of 10, Cooper & Co air-dried treats are available now through Pedigree Wholesale and is exclusively available to the specialist pet trade.