In This Issue
Vital Pet Products sold by the Steuart family for £12.8m
Who are the new owners of Vital Pet Products?
Pets at Home recalls four types of AVA cat food which can cause 'collapses and fitting'
£40k damage caused to flooded pet store
Revealed: The secrets of new pet product bestsellers
Over 4 million pets at risk of deadly conditions
Pet firms warned to beware of over-ambitious staff
Long Paws turns from distributor into own brand maker
Forthglade launches limited edition Spring Dinner for Dogs
Next generation range of Animology sprays and shampoos
Lintbells expands support for pet retailers
Eukanuba fuels champions as principle sponsor of Crufts
Pet puppy bounces back to become Extraordinary Dog
Eden to unveil new products and packaging at Crufts
The Garden Re-Leaf Day Walk will be a doodle for this pair
Get your own copy of Pet Trade Xtra
Skinner’s new premium ‘Life’ Range now available from wholesalers
Hilton Herbs unveils new multi-lingual trade-only websites
Group55 appoints new Marketing Manager
Exciting launch as Universal Horse Data goes mobile
Intention to combine Independent Vetcare and Evidensia
Pet Love expands Mighty Mutts range
Shining a light on UK animal rescue charities
New brand ambassador appointed at CSJ
Arden Grange window display competition continues until March 31
Animals’ George Cross and OBE for Scottish dogs
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Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: There are some advantages of working from home...Neil gets instant hugs from Billie-Jean, the Lancashire Heeler.

Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Pet firms warned to beware of over-ambitious staff
 
Pet companies are being warned to guard against over-ambitious staff who try to run before they can walk. The warning comes from recruitment expert Lynda Ward (pictured), who urges firms to allow employees to fulfil those roles that suit their skills set.

Lynda Ward, founder of Pet Trade Solutions, says there is an increasing trend for people trying to run before they can walk.

“There is a noticeable inclination for people to expect to leap up the management ladder with only a small amount of experience in their current role - for example Account Managers seeking National Sales Manager roles with only two years’ experience in area sales.

“Whilst it’s great that people have aspirations and we always need people with ambition they really need to prove themselves before expecting to manage others.

"Equally, not everyone is cut out for man management and because someone is for example successful at selling they may not necessarily be good at leading a team of salespeople since that needs a different skills set.

"Take a look around at PATS and you will see many long-serving people in the pet industry who have remained in the role they first undertook.  They are well looked after by their employers, happy in their jobs and respected in the trade…sometimes doing what you do best pays off."

Lynda is always happy to personally advise on any aspects of recruitment and marketing strategy and can be contacted on 07946 743784 or at lyndaward@pettradesolutions.com

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