Manchester-based luxury pet bedding manufacturer Scruffs has announced a massive re-brand to its Tramps collection of cat products.
The re-brand will see all “Tramps for Cats” products be listed under the main Scruff® brand from early 2019, and the company is set to introduce several new product ranges to provide a more luxury feel to the collection.
Scruffs Rustic, Habitat and Haven collections of bedding will make up the new “Scruffs for Small Dog & Cats” product line-up later this year. Existing products, including the Tramps Self-Heating Cat Beds, will be re-branded in 2019.
A company spokesperson said: “Scruffs Rustic beds are produced using contemporary wooden box, with a lowered curved entrance for easy accessibility. The box is accented with a stylish ‘worn brass’ Scruffs logo, and has carry handles on each side.
'A super-soft faux rabbit fur inner cushion sits neatly inside the box, to provide the ideal environment for your pet to relax. For practicality, the inner cushion is machine washable. These beds are predominately designed for cats and miniature breeds, they are available in a variety of colours.”
Dubby Klyne, Sales Director at Scruffs, said: “2019 is set to be an exciting time for Scruffs as we undergo one of the biggest re-brands in our history.
"Scruffs has continued to see successful growth year-on-year since launch in 2005, and we are now in a position to offer our products under one, household brand name.”
Scruffs is expected to launch their new small dog & cat bedding collection towards the end of 2018. More information can be found at www.petslovescruffs.com or via contacting firstname.lastname@example.org.