In This Issue
Retailers urged to book their place at PATS Telford
Contentious PETA billboard poster ruled ok by watchdog
Weather Furcast – the UK’S first-ever digital weather forecast tool for dogs
Hospitality trade urged to stock up on quality meals for pets
Tickets now on sale for 2023 PIF Awards
Vital heads to PATS with new brand partnerships
Dog poisoning warning as gardeners get ready to plant spring bulbs
Nutriment Raw launches three-product bone broth range
Get your own copy of Pet Trade Xtra
Independent pet business opens third store
Flexible working features in vet lecture schedule
CSJ-fuelled sheepdog becomes national champion
The best of last edition of Pet Trade Xtra
Insect-based dog food firm wins Sky funding
Pets Corner set to open worldwide flagship store
New pet superstore opened by 15-foot dragon
Pet shop closes due to rising costs
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Nutriment Raw launches three-product bone broth range

Nutriment Raw, a leader and innovator in the field of raw pet food, has launched its own range of highly nutritious bone broths to add to their comprehensive, high quality pet food portfolio. Three varieties – chicken, beef and lamb – will be available in 500ml packs from the start of September 2023.

 

Bone broth has become a popular food product in recent years although it has been produced and consumed by humans for thousands of years. Its current status of superfood is owed to its abundance of collagen, protein and minerals which health-conscious consumers of today demand for skin, muscle and other general health qualities. As humanisation trends continue to drive the pet food industry, a pet-focussed bone broth product range was an innovative step in portfolio expansion for the team at Nutriment.

 

“Our bone broth is a very versatile product. It can be fed alone as a snack or added to existing meals. It is a liquid at room temperature, a jelly once refrigerated, can be frozen for easy portioning and gentle heated to suit your pet’s preferences – making it a fuss-free, nutritious, and great-tasting way to boost your dog’s or cat’s nutrient intake,” commented Ryan Winwright, Head of Commercial at Nutriment Raw. 

 

“Bone broth promotes healthy digestive and immune systems, supports joint health and liver health, and promotes health skin and coats, all whilst being gentle on the stomach and great for hydration. It’s the perfect, soothing food supplement to support recovery from illness and exercise, as well as to boost our pets’ general nutrient levels.”

In addition to its nutrient powerhouse profile, the bone broth portfolio is another demonstration of Nutriment’s commitment to sustainable manufacturing. The human-grade quality bones used in the bone broth products – destined for disposal in normal circumstances – are repurposed to produce the broth. The bone broth’s carton packaging is also made from fully recyclable, low carbon renewable materials enabling responsible disposal in the household recycling bin.

 

From a retailer’s point of view, Nutriment bone broth has a long shelf life and is an ambient product, so doesn’t demand freezer space. It also provides a perfect upsell opportunity as a nutrient booster alongside all feeding styles. Its versatility allows for up to an additional 6-month storage (frozen) making it long lasting and value-for-money.

 

To find out about stocking Nutriment bone broth, or to become a Nutriment stockist, email trade@nutriment.co

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