Shropshire-based artisan pet bakery Life of Riley has announced the launch of Treatings Cards, a range of greetings cards featuring edible dog treats directly attached to the front.

Building on its reputation for producing award-winning natural, grain free, long-life dog cakes, treats, custom stamped bones and a ‘Pawtisserie’ range, Life of Riley has blended traditional card-giving with pet indulgence. 

Each Treatings Card combines a quality recycled, colourful greetings card with a hand-decorated, shelf-stable dog treat affixed to the front – offering pet lovers a charming way to share celebrations with both humans and their four-legged friends.

Launching with two initial original designs, the range covers birthdays, and other more general occasions with the ‘Woof You’ option. All treats are hand-baked in Life of Riley's Shropshire bakery, while the cards themselves are designed and printed in the UK using eco-friendly materials and recyclable packaging.

The Treatings Cards are designed specifically for the pet trade, offering pet shops, garden centres, and dog-friendly destinations a fun, high-margin gifting product. The cards can be displayed alongside treats or gift sections, providing an instant talking point for customers seeking something a little different.

Sarah Meredith, founder of Life of Riley, said: “Treatings Cards have been in the pipeline for some time. We wanted to create a product that celebrates the bond between dogs and their owners – something that brings a smile to both. They’re perfect for dog-lovers who want to make sure the family pet isn’t left out of life’s special moments. The reaction from our stockists so far has been incredible. We can’t wait to launch more designs and possibly work with some stockists on some exclusive options.”

The collection is now available for wholesale, with free-standing display units and low minimum orders for new stockists.

For more information visit www.lifeofrileybakery.co.uk or email woof@lifeofrileybakery.co.uk