In This Issue
Can independents survive the changing landscape of the pet industry?
Pets at Home have the biggest number of stores but small businesses still rule the roost
'Shop Local' support pictured on Facebook
North Norfolk pet shop for sale
Dog Rocks appoints new Head of Sales
More than a million dog owners still to microchip pets, as law comes into force
Johnston & Jeff launches new birdfood range in pouches
Burgess urges vets to suppport Rabit Awareness Week
FELIWAY FRIENDS tackles cat squabble problems
Leading experts in natural pet care unite for DogTastic Live
Pet trade can ring the changes with Lintbells relaunch
Get your own copy of Pet Trade Xtra
High court clampdown on puppy farm protestors outside pet shop
Pets at Home celebrates 25 years with social media campaign
Animal VC for heroic US Marine dog
Ancol achieves 400,000 worldwide sales with its Viva retractable lead
BVA launches election manifestos calling for action on animal welfare
Stricken dog saved by PDSA vets after horror injury
SunLife calls for pet insurance to be mandatory
Town and Country Petfoods strengthens HiLife team
Hilton Herbs rebrands cat supplements
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Pets at Home celebrates 25 years with social media campaign
 
UK retailer Pets at Home has launched an interactive campaign across social media to celebrate its 25th birthday.

Developed by digital performance marketing agency iProspect Manchester, the concept took two months to execute and involved sister agency Carat Media as well as video production company The Gate.

iProspect sourced a variety of celebrity pets including Instagram stars: winnythecorgi, acornthebunny and brunotheminidachshund (pictured).

Following on from previous #MyPetMoments adverts, the new campaign will see Pets at Home encouraging customers to submit videos of their pets.

The best user-generated content will be included in the official 25th birthday video, which will go live on ITV Player on Monday 18 April (5pm), the week of the retailer’s official birthday.

Customers whose pets are chosen to be in the video will also receive a £10 voucher.

Tim Dowling, head of external comms at Pets at Home, said the firm wanted to create a campaign that would encourage participation.

"We loved iProspect Manchester’s idea of teaming up with some of the UK’s biggest social media stars to help us kickstart the campaign and they didn’t disappoint us.

"Their performances in the teaser video were very cute and entertaining and their involvement in the campaign has already created a lot of buzz and excitement among their followers. Content submissions are already flooding in and we’re excited to see what the final birthday video looks like on 18 April."
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