In This Issue
Million children educated through pet retailer's workshops
Fettle launches first functional mushroom range
Faye Winter joins animal lovers in pledging for pet welfare at London pop-up with Battersea Dogs & Cats Home 
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Nationwide pet parasite roadshow offers free flea and tick checks in UK
Firework season 2026: Vets encouraged to help owners prepare anxious pets early
New study explores changing dog care decisions amid rising costs
Cambridgeshire Flyball crowned European champions
The best of last edition of Pet Trade Xtra
Vital Pet Group sold to new owners SPL Group
Pets Choice to continue Pettex Aquatic brand following closure
Dog food brand Years recalls its fresh meals
Popular pet shop set to close after three years
M&S enters pet food market with Paws & Pals range
UK pet firms get chance to attend China show
PIF Awards 2026 tickets now on sale
Norfolk family business set to open fourth pet store
Advertising watchdog upholds complaint against pet brand
Final call for UK pet businesses to join PIF Pavilion at Global Pet Expo 2027
Bringing dogs to work helps employers attract staff
Pooch & Mutt launches limited-edition treats
Pet brand gets taken over by school students
Rosewood redefines the collagen treat category
Meet PATS’ Charity Partner: Birmingham Dogs Home
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Pet brand gets taken over by school students

 

The Innocent Hound has given two school students the opportunity to undergo work experience at their factory in North Yorkshire, where they experienced the whole process of designing and creating the next bestselling dog treat. 

 

Throughout the week they became part of the product development team and took on the exciting challenge of creating a brand-new dog treat from concept to launch.

 

Students Zara and Tabitha produced a new brand – ‘Street Dog’ – which aims to allow dogs to experience the same street food recipes we all love, in a healthy way.

 

Street Dog launched its first product ‘Fish & Chips’, a sliced, air-dried dog treat. Whilst designing the product, the students opted to set aside some of the earnings from Street Dog to the charity Dogs on the Streets, which focuses on supporting the vulnerable community with pet dogs. 

 

Containing 70% fish, all sustainably caught, this low fat, grain free fish and chip product including apple cider vinegar and dill, is a healthier option whilst maintaining a great taste, creating a high-quality and sure to be popular product.

 

Chloe Heaton, founder and MD of the Innocent Hound, said: “We wanted to offer young people the full experience of what we do, to support them and provide them with skills in this challenging time for finding work.”

 

Follow their journey as the students take over The Innocent Hound’s social media @theinnocenthound

 

This limited-edition treat will be available to buy from Friday at theinnocenthound.co.uk

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