In This Issue
Big changes at Vital but it’s business as usual
Arden Grange grows grain-free Sensitive range
Major pet companies book their stands at PATS Sandown
Five industry awards in 2018 for Group55
Dogmatic wins Best Dog Collar Manufacturer award
Life-sized 'War Horse' sculpture visits pet food business
Webbox launches next phase of its Natural campaign
Lily's Kitchen launches its first natural dental chew
Beaphar steps up fight on fleas and ticks
Henry Wag extends its dog drying product range
Give a dog a vote and set tails wagging
Get your own copy of Pet Trade Xtra
Residents object to pet food factory plans to tackle ‘obnoxious’ smell
Pet shop vows to stay open despite animal welfare accusations
Animals killed in pet centre blaze
Around 200 repitles rescued from Nottingham fire
Government warn pet owners about cost of no-deal Brexit appoints Chief Product Officer
PFMA investigates pet feeding and health trends
In Vogue Pets adds Italian-designed Winter Fashion Clothing Collection to range
Fireworks aren’t the only problem, says CSJ
Tetra relaunches FilterActive and Medica range for healthy fish
Intelligent pet tech start-up launches to vet community at London Vet Show
The best of the previous Pet Trade Xtra
Billy + Margot acquires premium UK pet food business Benyfit Natural
Pet firm lives up to ‘fastest growing company’ reputation as it expands into Australia
Nation's pets will suffer if there's a hard Brexit
Pet food business sets out ambitious plans for future
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
Henry Wag extends its dog drying product range


Pet products brand Henry Wag has announced the launch in early December of two new products targeted at the dog hygiene and drying market in response to demand from consumers and retailers.


During 2018, Henry Wag has grown considerably its stockists and product ranges focused on the dog market. And its product development team has not finished yet with a further 10 products being planned for 2019 launch.

Dog Noodle Glove Towel

When Henry Wag launched its noodle microfibre dog cleaning glove earlier this year, it did not predict its immediate success and the need for an early re-order for production.


Similarly demand has been very strong for its more traditional microfibre glove cleaning towel. But owners of larger dogs with thicker coats have been asking for the ease of use of the glove cleaning towel coupled with higher absorbency of the noodles.  So Henry Wag is launching its Dog Noodle Glove Towel which combines both.


The Dog Noodle Glove Towel’s advanced microfibre technology easily removes dirt and locks it away.


It absorbs more water and dries more quickly than regular towels. Its design allows you to reach around the dog to dry all areas of the pet’s coat.


The internal stitching between index and middle fingers gives greater control than other glove products. With an RRP of £17.99 and the launch timed for the peak need for these products it’s expected to sell well amongst the design and health conscious dog owner.


Henry Wag Dog Drying Coat

The Henry Wag Dog Drying Coat is the second addition to the range. While dog drying coats are not new, no other products on the market use the highest quality microfibre nor have considered the best placing for the straps to hold the coat easily and effectively in place.


Available in 5 sizes, the correct size is available for all but the largest dogs. RRPs range from £14.99 to £29.99 making it an affordable choice.


Removing water and dirt reduces the risk of infection and protects the interior furnishing of the home and car.


The Dog Drying Coat can be used after wet walks, swimming or bathing. The advanced microfibre material wicks water from the dog’s coat leaving them fresh and dry. The Dog Drying Coat is a drying product and should not be left on the dog once its coat is dry.


After use the Coat is machine-washable at 40° with a little detergent and no bleach. It can be tumble dried on a low heat.

Facebook Twitter LinkedIn