In This Issue
Pets at Home ditches plan to open new shop in Skegness despite recruiting and training staff
Functional, sustainable and stylish: Product trends for pets at Interzoo 2018
International interest in UK pet products soars
New FELIWAY marketing pack to help owners ‘spot signs of stress’ in cats
Hurtta Casual Padded Collars now available from Pedigree Wholesale
New Tropical Shampoo range from Mikki
UK pet product suppliers to meet buyers from Germany, Poland and Baltic States
Podium Pet Products to supply Spanish distributor Petuky
Innovative mookie generates new category of petcare product
Poppy’s Picnic wins the Business Start-Up Award
Get your own copy of Pet Trade Xtra
Burglar given suspended sentence over £3,000 theft from pet shop
IAMS shares the scoop on how to host a pet-friendly BBQ
Fluval Bug Bites set to be a real game-changer
Catit Play launches NEW 3-in-1 Circuit Toys
Shires Equestrian sponsors New Product Gallery for a sixth year
Interzoo launches sustainability initiative
The best of the previous Pet Trade Xtra
Amazon launches Wag, its own line of pet products
Sainsbury’s recalls range of pet food pouches
Nestlé Purina PetCare acquires majority share in personalised pet nutrition business Tails.com
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Neil Pope is on holiday for the next two weeks. If you have a story for Pet Trade Xtra contact trevor.pfeiffer@tgcmc.co.uk for all editorial matters.



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Innovative mookie generates new category of petcare product

 

Mookie and its new bigger brother mookiemax are the world’s first dual-use pet massager and brush and are launching exclusively in the UK – generating an entirely new category of petcare product.

 

The products, created to relax both pet and owner, have been specially developed by a team of pet experts to bring pets and their owners closer together in a fun and playful way.

Designed for use on medium to long-haired dogs, cats and rabbits, they can be used in two different ways:

  • Cap on: it’s a gentle massager to help relax pets, a treat to bring pet and owner together
  • Cap off: Mookie helps pets look and feel good via its specially designed, soft feel plastic bristles – great at detangling fur sensitive areas

First conceived by entrepreneur Patricia Stephens, mookie was inspired by her dog Doddy who used to return from walks with knots, grass and mud in his fur. He hated being brushed and Patricia needed a small and subtle brush to take care of him without fuss.

 

Having created a first prototype, the mookie took form. Not only did it work fantastically well – Doddy loved the fuss – but it became some of the best family bonding time between them.

 

Now Patricia and her team have developed mookie and mookiemax (for the bigger pets)  to help families across the UK interact with their pets like never before.

 

Choose from colour combinations Berry/Teal, Sky/Berry, Chili/Lemon, Berry/Bubble-gum, Electric/Chili and Teal/Satsuma at www.mookiepet.com.

 

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