In This Issue
Revealed: Top 100 pet industry news stories of 2022
Most clicked item in Pet Trade Xtra
Merry Christmas to all Pet Trade Xtra readers
Dragons’ Den star features pet food firm in podcast
Well-established pet store in Hampshire for sale
Pet tech brand sets ambitious targets for 2023
Pets at Home launches pet food donation drive
UK in animal welfare crisis, says Dogs Trust
Father Pup-mas hands out treats at pet store
Animology strengthens range with three new products
Dorwest Herbs Foundation donates £6,000 to charities
WildWash and dog fashion firm create new product
Ruffwear ambassador delivers Christmas ‘miracle’
Innocent Hound strengthens 1.5kg air-dried food range
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Pets at Home appoints ex-Asda CEO to board
November's sale data makes for 'grim' reading, says bira
Energy bill support delay disappointment
Staffordshire Bull Terrier most likely dog to be stolen
Pet care in the cost-of-living crisis
IVC Evidensia creates first ever UK Referrals Board
Forgotten Felines: Black cats failing to find home this Christmas
The best of last edition of Pet Trade Xtra
UK pet firm grows globally with US acquisition
Pet superstore wins prestigious business growth award
PIF launches cost-saving fuel card for members
Award-winning product featured in Regents Street store
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Forgotten Felines: Black cats failing to find home this Christmas

 

A new study has revealed that 82% of rescue centres find it more difficult to find black cats their ‘furever’ home, than cats of other colours.

 

With an estimated population of over 11 million cats, felines are the second most commonly owned pet in the UK. Yet, when it comes to rescue cats, the study by Agria Pet Insurance reveals that vanity factors are playing a huge role in determining which cats are adopted. In fact, appearance or colour (59%) has been found as the most common reason for a cat to be denied a new home.

 

The top five reasons felines find it difficult to be rehomed are:

  1. Appearance or colour (59%)
  2. Behaviour (18%)
  3. Illness or disability (12%)
  4. Age (6%)
  5. Personality (6%)

This shocking statistic, means that many cats fail to find new homes purely for the way that they look, leaving a large number of healthy, loving cats alone this Christmas.

 

Karen Green, Rehoming Channel Manager at Agria Pet Insurance, says “It’s always so sad to hear that animals struggle to find homes for such insignificant reasons as their appearance. Rescue pets can make the most wonderful companions and we would urge anyone thinking of a new family member to consider adopting to give a loving animal a second chance.

 

“We work with hundreds of rescue partners across the UK, and they do report a common challenge that’s faced is finding loving, forever homes for black cats. Kittens are the easiest to rehome, however even black kittens prove more difficult. Overall, it is a sad fact that black felines take three to six months longer to be adopted than cats of other colours.”

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