Fresh dog food brand Butternut Box has launched an international out-of-home (OOH) campaign featuring the winners of its ‘Dogs Deserve Fame’ competition, giving lucky pups a well-deserved moment in the spotlight.

Butternut Box called out to dog owners across the UK and Republic of Ireland in search of special pets that they felt should be made famous. The prize? The opportunity for the beloved dogs to represent their hometown as the stars of the brand’s £20K OOH campaign.

The proud dog parents submitted funny, endearing, and entertaining videos of their pups in the thousands. The competition received 2,855 video entries, each exceptional for a unique reason.

With the belief that every dog deserves to be celebrated, the winners were not chosen lightly.  11 good boys and girls were selected for their individual ‘wow’ factor, with winning attributes including providing medical assistance, master ball skills and frisbee catching, and making friends wherever they go (even with cats).

The winners have each gone on to represent their city as the furry faces of the new advertising campaign, which calls on dog owners to unleash the benefits of a fresh diet for dogs - from healthier skin to a shinier coat and improved gut health.

Live at 39 sites, the campaign spans bus shelters, shopping centres and railway stations across the UK and Republic of Ireland.

The stars of the campaign include Pablo and Waldo from London, Maple from Bristol, Teddy from Liverpool, Freya from Manchester, Coco from Leeds, Beau from Birmingham, Delila from Sheerness, Leo from Dublin, Rollo from Sussex and Jolene from Devon.

One lucky pup will also be chosen for a starring role in the brand’s new TV advertisement later this year, giving the Dulux dog and Andrex puppy a run for their money.

Christy McCormick, Brand and Creative Director at Butternut Box said: “We were blown away by the incredible response to our Dogs Deserve Fame competition. We believe every dog is special and should be celebrated, and how better to do this than making them the real stars of our new advertising campaign.

“At Butternut Box, we’re committed to using only the freshest, human-quality ingredients in our meals, ensuring every dog can enjoy a tasty, nutritious diet that helps them to stay fit and healthy for longer. Our campaign celebrates the dogs that love Butternut Box and it’s been an honour to give them the fame they deserve.”

Butternut Box is now calling on dog owners across the UK and Republic of Ireland to sign up for news on its next Dogs Deserve Fame competition, which will celebrate canines destined for fame in 2024. 

For more information visit: https://join.butternutbox.com/dogs-deserve-fame-2024-sign-up/