Stand design-and-build specialist Henson Franklyn is sponsoring BETA International ‘s exhibitor bags for the fourth year in a row. These brightly branded trade show essentials are handed out to all exhibitors as they arrive.

“Working ‘with’ our clients and not ‘for’ them is our key philosophy,” said the company’s managing director, Tim Henson. “As we approach our 30th year, we understand that the relationship between client and supplier is paramount, and reliability and trustworthiness rise above simple finance. Our knowledge and expertise allow us consistently to deliver in unusual spaces – indoor and outdoor. BETA International is a loyal and long-standing customer, and supporting the trade show – where many of our clients exhibit as well – makes perfect sense.”

BETA International organiser Claire Thomas added: “We are extremely pleased that Tim has agreed to continue the sponsorship for another year and would like to thank him and his team for their support. Putting on the show is a huge undertaking and sponsorship such as this is greatly appreciated.”

Henson Franklyn joins the trade fair’s fellow supporters, official media partner and Innovation Awards sponsor Equestrian Trade News, New Product Gallery sponsor Shires Equestrian, Champagne Bar sponsor NAF, model horse supplier Stubbs England, official clothing supplier Toggi, Coffee Shop sponsor VetSpec and main sponsor Neue Schule.

BETA International 2020 runs from 19 to 21 January at the NEC, Birmingham, and caters for the equestrian, country and pet markets. For further information about exhibiting at the show, please contact Darren Mottershead, email darrenm@beta-int.com or telephone +44 (0)1937 582111.