Yorkshire-based pet food brand Wagg has launched Snack Shots – a new range of pocket-sized treats. 

Handy for those on-the-go treating and training occasions, Snack Shots will be launching in a selection of flavours and are available in Asda stores across the UK.

Snack Shots come in a variety of pocket-sized packets including BBQ Bangers, Low Fat, Training, and Tasty Bones. 

The treats offer a new innovation for the pet food industry and are set to make a positive impact within the treat market. Since the start of the pandemic, dog treats have been the most consistent source of growth within the pet food sector and continues to grow +10% year on year, accounting for almost 40% of dog food sales. The days of coat pockets full of crumbs and smelling like meaty treats are set to become a thing of the past!

The new range features a selection of Wagg bestselling treats and flavours in bumper packs of 12. Coming in a variety of new flavours and shapes, the tasty oven-baked treats provide a great way for shoppers to trial the product and new flavours.

Made in the UK, the treats are enriched with vitamins and minerals, and contain no added sugar, to ensure a natural taste and a healthier snack for dogs.

With research showing that one in three UK households purchase dog treats**, IPN’s latest launch offers consumers a ready-made solution to taking treats out and about.

Speaking about the launch of Snack Shots in Asda, Lucy Stones, Marketing Manager – Complimentary Feeding & Treating at IPN, said: “We are super excited about the launch of our Snack Shots range. 

“We believe that every good dog deserves a little treat every now and then, and treats play a crucial role when it comes to training and rewarding the correct behaviour. This is why we have introduced these great pocket-sized packs. 

“Many of us are dog owners ourselves at IPN and we’ve all fallen foul to smelly pockets full of crumbled up dog treats in the past. We wanted to find a solution that worked for owners whilst still offering a tasty, nutritious, and naturally good treat for our pets, and that’s exactly what we have done with Snack Shots.”

Snack Shots are available in Asda stores at £4 RRP.

To find out more about Waggs Snack Shots visit: https://waggfoods.com/