British raw dog food specialist The Dogs Butcher has officially relaunched under a new name: DIBO Finest. The rebrand marks the next chapter for the trusted raw feeding brand, bringing a refreshed identity while staying true to the principles, quality, and standards that have defined it for more than a decade.

Based in the heart of Devon, The Dogs Butcher built its reputation on a simple belief: only the very best is good enough for dogs. That belief remains unchanged. As DIBO Finest, the brand continues to produce premium raw dog food using responsibly sourced, high-welfare British meat, prepared with care, transparency, and expertise.

“While the name and design have evolved, our mission hasn’t,” says Vanessa Semmens, MD. “This is still the same food, made by the same people, to the same uncompromising standards. DIBO Finest reflects who we are today and where we’re going, without losing what made customers trust us in the first place.”

New design, same quality

The new DIBO Finest identity introduces a bold, butcher-inspired design that celebrates the brand’s heritage and craftsmanship, while improving clarity and navigation for customers. Updated packaging makes it easier to understand product formats, protein choices, and feeding options at a glance, supporting informed and confident raw feeding decisions.

Behind the new look is the same meticulous approach to raw nutrition. DIBO Finest follows a true 80:10:10 model, produces a chunky 13mm grind for optimal texture, and champions protein variety – including novel proteins such as alpaca, muntjac, and goat – to support balanced rotation and nutritional diversity.

Rooted in Devon, trusted nationwide

From its Devon facility, DIBO Finest produces and ships over 20 tonnes of raw dog food every week to customers across the UK. All meat is carefully sourced from trusted suppliers, with a strong preference for local farms and long-standing relationships built on welfare, transparency, and consistency.

Every decision is guided by one simple question: Would we feed this to our own dogs? If the answer is no, it doesn’t make it into the range.

Part of The Nutriment Company

Since 2025, DIBO Finest has been part of The Nutriment Company, Europe’s leading provider of natural premium pet nutrition. Being part of the group strengthens the brand’s ability to invest in quality, innovation, and growth, while retaining its independence, expertise, and hands-on approach to raw feeding.

Looking ahead

The transition to DIBO Finest is already underway across digital platforms, packaging, and communications. Customers may see a mix of old and new branding during the changeover period, but can be assured that the food inside remains exactly the same.

This rebrand represents not a change in direction, but a clearer expression of what the brand has always stood for: the best for the best.

For more information on The Nutriment Company visit http://www.nutriment.com