In This Issue
HOWND to release new natural fragrances for him and her
Pets at Home acquires veterinary referral hospital
Pets at Home shares jump after strong growth figures
Billy + Margot offers support to flood victims
Grove Pet Foods donate to flood victim in Aberdeenshire
Top notch dog food with a proud, regional provenance
Hing Bowls relaunched with new lower pricing
Planning permission granted for new Natures Menu production plant
Get your own copy of Pet Trade Xtra
Petition launched to stop pet shop selling puppies
Charity box and laptop stolen in pet shop raid
Soft chews offer key health benefits to pets
Puppy saved by PDSA vets after wolfing down owner’s hearing aid
PetSafe crowns winner of Pet Hero competition
Johnson's launches One Dose Wormer for Cats
True gentleman’s winning Sweep at Cocker Championships
New research finds significant health benefits from pet ownership
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Soft chews offer key health benefits to pets

Walk into a pet store in the USA and you will find that the healthcare supplement products are increasingly appearing in the form of soft chews. These are a cereal base with a mixture of oils and well established nutritional supplements that use a mixture of flavourings that are particularly palatable to pet animals.

Soft chews are imbued with natural healthcare supplements so that animal owners can promote wellbeing in their pets in a way that the animals will relish, especially animals which tend to resist swallowing capsules or tablets.

Nature’s Energy Soft Chews for animals offer health support for; dog and cat joints, cat bladder function, hairball relief in cats and a multi-vitamin for ageing and sick dogs.

  • The products are presented in eye-catching convenient re-sealable sachets containing 30 chews.
  • The chews are flavoured using natural ingredients, are low in calories and have a low allergy potential.
  • Easy to feed with one chew per day per animal being a common feeding amount.

The Soft Chew Company was recently founded to offer the benefits of this key development in supplements to pet owners in the UK. Already they have established national distribution through key suppliers and are listed on several pet oriented websites.

"We have ambitious plans to use this flavouring system to support pet healthcare and improve owner convenience,” says Director Niall McFerran. The company is seeking to expand the offering and customer accessibility in the near future.

For more information contact The Soft Chew Company on 01347 293150 or at

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