Paleo Ridge has announced the launch of a new range – Paleo Ridge Essentials – specially formulated to provide dogs with all the benefits of raw feeding while offering the best possible value to owners.

The new Essentials range, available at £2.19 per 500g pack, joins the existing Paleo Ridge ranges – Paleo Plus and Classic. The product composition and packaging for the Essentials range have been adapted to make the products easier to manufacture, enabling a more accessible price point. Sourced predominantly in the UK, the Essentials range is hypoallergenic and high in protein, delivered to Paleo Ridge’s exacting welfare and ethical sourcing standards.

Paleo Ridge is celebrating the launch of the new range with a special introductory Black Friday offer for trade customers. The offer, which provides a 20% discount to end-customers, is available throughout November and will accelerate the distribution of the new range, as well as encouraging customers to shop at their local pet store. The range is well-positioned to drive trial amongst consumers who recognise the benefits of switching to raw, providing the reassurance of a high quality, ethical brand.

Will Green, Director of Sales and Marketing, Paleo Ridge, says, “Raw feeding is growing in popularity as the health benefits become more widely known. At Paleo Ridge, we are committed to making raw feeding more accessible to a wider range of people, while providing reassurance as a trusted, market-leading brand. Our Essentials range is a key part of our strategy to achieve this, delivering nutritious products with the highest welfare and environmental standards at an affordable price.”

Each Essentials meal contains 20% seasonal vegetables and 80% high-welfare meat, bone and offal. In keeping with all Paleo Ridge ranges, Essentials products are minced to a chunky consistency and suitable for all life stages including puppies and seniors.

The Paleo Ridge Essentials range stays true to the values of ethical sourcing and sustainability at the heart of the Paleo Ridge offering. In August, Paleo Ridge was RawSAFE certified, becoming a founding accreditee of the new audit designed to ensure the highest standards in the raw feeding industry.