Beaphar is to launch a new plant-based flea repellent spot-on, called VETOpure. The brand has been developed in response to Beaphar’s latest market research which demonstrated significant demand for a more natural solution within the flea category.

The research found that 39% of pet owners were actively looking for natural protection against fleas and 70% would consider purchasing a new flea treatment based on natural herbal ingredients.

The Soil Association recently reported that the growth of certified organic and natural products had risen a significant 23% over the past year, representing the ninth year of consecutive double-digit growth.

Beaphar Marketing Manager, Claire Edmunds says the plant-based protection segment offers a tremendous opportunity for retailers, “The trend for more natural products is well established, our existing plant-based Spot-On range grew significantly in 2023 and online searches for natural flea products continue to grow year on year. We want to be able to offer a product that is well positioned to allow pet owners to choose a parasiticide that fits with their values, at the right price point – and more products in the range will follow soon.”

The VETOpure Spot-On range, contains well-recognised plant-based repellents: margosa extract (from the neem tree) and eucalyptus citriodora oil.  The range comprises of a cat spot-on 3 pipette, small dog (>15kg) 3 pipette and large dog (<15kg) 6 pipette pack. 

As fleas will often infest a pet’s basket, bedding and regular resting areas, including carpets and soft furnishings, for best results, it is recommended that these areas are treated with a suitable household insecticide, such as Beaphar FLEAtec; providing retailers with additional opportunities to increase basket size.

Claire notes that the product fills a gap in the category, “The parasiticide category is well served with products that kill fleas effectively. But not all meet the needs of consumers with a strong preference for more natural products. VETOpure offers retailers an opportunity to meet an unmet need and fill an important gap in a high-value category.  The launch of the VETOpure flea repellent Spot-On means that retailers have an option for those seeking products with plant-based credentials from a trusted brand, at an affordable price.”

To help retailers boost awareness, Beaphar have developed a range of point of sale solutions, as well as digital and social content.  

To find out more about the VETOpure Spot-On for Cats and VETOpure Spot-On for Dogs, retailers can visit  Introducing the Beaphar VETOpure Plant-Based Flea Repellent Range - Beaphar or contact their Beaphar Account Manager.