In This Issue
Pets at Home appoints former Waitrose boss as CEO
The Nutriment Company's 10th acquisition of 2025
Revealed: Top 100 pet industry stories of 2025
Merry Christmas to all Pet Trade Xtra readers
A genuinely pro-business approach from government would make a huge difference in 2026
Suppliers need to support our bricks and mortar shops
Export trade barriers continue to be a challenge
The prestigious PIF Awards crowned 27 winners in 2025
PetQuip Awards recognised outstanding achievements
My Three Cats expands to Blackpool as demand for feline-only care continues to rise
Doodlebone launches Trendy Tails – the collection that takes everyday to the next level
We.pet launch ‘Choo’ a new natural chew for dogs
Christmas cheer or canine crisis? How to avoid a dog bite during the festive season
Charity Recipient of Ricky Gervais Donation Warns of Dog Abandonment Before Christmas
PetAmaze Gains Trade-Relevant Endorsement Through Trainer Testing Programme
Get your own copy of Pet Trade Xtra
Christmas came early for CSJ owner
The Nutriment Company strengthens Benelux footprint with the acquisition of Antos
The best of last edition of Pet Trade Xtra
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Pet business owner excels as a young entrepreneur
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Frozzys expands award-winning Yogurt Squeeze range
Waita Pets' Freeze-Dried Complete Food now available
EzyDog UK launches heavy-duty adjustable dog seatbelt
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
What will be the next bestsellers?
New Product Award winners set for success in 2026
The Muzzle Movement trailblazes with innovative products
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Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs

 

Birmingham Dogs Home, which cares for over 2,000 stray and abandoned dogs every year, hosted its first-ever ‘Festive Feast’, giving homeless dogs the chance to share a special Christmas meal together at the centre. 

 

The event, which was organised as part of the centre’s annual Christmas appeal and in partnership with Birmingham-based marketing agency Leopard Co, saw pups from the centre gather around the table with their Canine Carers to enjoy a delicious three-course meal, made possible by donations from the public, as well as generous contributions from Miraculous Meals, Pooch & Mutt, and Frozzys. 

 

The team looks to ensure as many magical moments for the pooches as possible, especially those like Stockton, Shadow, and Lorna, who are among the pups set to spend their second Christmas at the home, as well as raising vital funds to help keep the charity’s kennels open through the winter months. 

 

 

Rachel Frost, Events & Community Fundraising Manager at Birmingham Dogs Home, said: “Our first ever Festive Feast was a huge success! We’ve wanted to host a Christmas dinner for our dogs for years, so to finally see this happen was incredible.  

 

“Our dogs might be waiting for their forever homes, but it’s so important to us here at Birmingham Dogs Home that while they’re with us, no dog dines alone and that their time is fun and full of care. For a lot of our dogs, this is the second Christmas they’ll be spending here, so it’s activities like these which help the dogs stay social and, importantly, keep them prepared for life in a loving home once they get there.” 

 

Rachel added: “We’re so grateful for all the donations we received which made this possible – from the funds from the public, to the products from Miraculous Meals, Pooch & Mutt, Frozzys, Petface and Mountain Paws.  

 

“The festive season has only really just begun, but we already can’t wait for next year’s Festive Feast.” 

 

Running alongside the charity’s seasonal fundraising events - including a Christmas Jumper Day, Boxing Day Walk, and community quizzes and craft fayres - the Festive Feast campaign hopes to raise awareness of the £6,000 a day it costs to keep Birmingham Dogs Home running. 

 

To learn more about how you can support Birmingham Dogs Home and donate to help make a dog’s Christmas extra special this year, visit: https://birminghamdogshome.org.uk/xmas-2025/

 

 

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