Natures Menu, the UK’s number one and Europe’s leading expert in raw, is celebrating its most successful PATS to date following the launch of a new brand, True Instinct. 

PATS Telford saw hundreds of visitors to the Natures Menu stand over both Sunday and Monday, and with competitive offers on stand, over 180 True Instinct orders were secured with specialist pet retailers from across the UK. In addition to this success, Natures Menu was also awarded Silver in the PetQuip Awards for Exporter of the Year and Business of the Year.

True Instinct specialises in a complete and balanced range of grain and gluten free, natural raw and raw-inspired products. Its brand new range will offer highly nutritional, complete & balanced frozen raw, innovative freeze-dried raw and high meat fillets for both cats and dogs. True Instinct will offer every meal across the formats in a variety of premium quality deboned meats, with vegetables, high quality botanicals and superfoods and no artificial colours flavours or preservatives.  The range will be available for Adult Dog, Small Adult Breeds, Puppy and Adult Cat across a number of variants.

Raw Boost is a particularly exciting development and a first for the UK pet market. Combining Natures Menu’s expertise in raw with the convenience of dry, the brand-new concept Raw Boost is the result of a partnership with dry food experts Affinity Petcare. Combining a high meat bite with a freeze dried raw meat nugget the product offers the benefits of raw meat ingredients surrounded by a wholesome blend of meat, fresh vegetables and botanicals.

Peter Roy, Business Development Director at Natures Menu, said: “This year’s PATS was without a doubt the most successful to date for us at Natures Menu, and even more exciting with the launch of True Instinct. We had some excellent feedback from retailers and we look forward to working closely with them on this new brand going forwards – there’ll continue to be great value deals on offer as well as free training and advice.”

With over 35 years’ experience in feeding raw, and endorsement from a team of professional vets, Natures Menu are proud to be pioneers and innovators of Europe’s natural, raw and raw inspired pet food category. True Instinct® pet food ranges have been designed and formulated, using high quality natural ingredients, boasting the highest nutritional value to deliver a superior, responsibly sourced, wholesome, complete and balanced diet for pets.

The True Instinct range will be available to purchase at specialist pet stores and online at www.naturesmenu.co.uk/trueinstinct  from December 2017.