A heartfelt Facebook post from the British Dog Groomers’ Association (BDGA), part of the Pet Industry Federation, has struck a powerful chord with the public - reaching over 520,000 people, gaining 912,203 views, and sparking more than 7,700 interactions in just a few days.

Titled “What You Don’t See at the Dog Groomers…”, the post offers a behind-the-scenes look at what really goes into a grooming appointment, from the early morning salon prep and welfare checks, to the patient handling of wriggly paws, the spotting of hidden health concerns, and the hours of physical and emotional work that continue long after the dog has gone home.

The post ends with a reminder that “they’re doing far more than just washing the dog”, a message that clearly resonated with both pet professionals and the public.

“This wasn’t just a viral moment; it was a long-overdue moment of recognition,” said Nigel Baker, Chief Executive of the Pet Industry Federation. “Dog grooming is not simply about appearance. It’s about animal welfare, behaviour, anatomy, and trust. It requires skill, training, and genuine care. This post highlighted all of that in such a relatable way.”

The BDGA’s aim in sharing the post was to raise awareness of the professionalism and dedication within the grooming industry, and to encourage pet owners to better understand and value the service their groomer provides.

In the post, readers are reminded that groomers often spot health issues owners may miss, and that most charge significantly less than a human hairdresser, despite dealing with teeth, nails, behaviour, and baths. One line notes: “Your hairdresser doesn’t have to bathe you, clip your nails, or hold you still while you try to bite the brush.”

Thousands of people have since shared their own experiences in the comments, praising their groomers, sharing their appreciation, and calling for wider respect and fair pay for those in the profession.

The Pet Industry Federation hopes this response will open up ongoing conversations about the value of grooming, the welfare role groomers play, and the importance of recognising the work behind every fluffy, fresh-looking dog.

“We’re proud to represent the grooming community through the BDGA,” said Nigel. “And we’re thrilled that so many people took the time to read, share and reflect on what groomers really do. If you haven’t already read it, you should.”