In This Issue
Natures Menu takes a stance against puppy farming
Posh pet food named among best business ideas for 2016
PIF seeks views on ground-breaking licensing review
Beco Pets duo attend VIP awards ahead of major launch
Pet retailer launches first ever animal and human first aid course for staff
New pet tech company PitPat sets tails wagging worldwide
Significant sales growth for Vitalin Pet Food
Vaccine for lethal rabbit disease launched in the UK
Pedigree Wholesale recognises outstanding achievements
Lily's Kitchen targets patriotic dog owners
Tetra extends specialist range for bottom-feeding fish
Ocado launches pet technology centre
New pet store opens in Heathlands Garden Centre, Wokingham
Johnson's Richard Morgan gets set for retirement
Oscar chosen as Brighton’s ‘Most Deserving Dog’
MedicAnimal warns owners to take action against pet obesity
Pooch & Mutt featured in the Telegraph for unique marketing strategy
Webster Guide Dog has ‘changed my life’
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MedicAnimal warns owners to take action against pet obesity

Online pet healthcare retailer MedicAnimal is warning owners to take action against pet obesity, with one in three pets in the UK now considered obese.
A Pet Food Manufacturer’s Association’s (PFMA) 2015 report found that 73% of vets believe the problem of obesity is getting worse and pet owners are seemingly unaware of the life-limiting effects of obesity.
The main cause of obesity in pets is generally too much food and too little exercise. The PDSA’s 2015 Animal Welfare (PAW) report states over 2.6 million dogs receive scraps or leftovers as their main meal and 27% of cat owners continue to rely on ‘common sense’ when deciding how much to feed their cats; the resulting obesity can reduce an animal’s lifespan by up to two years.
While the PAW report shows that 58% of the public believe that severely overweight pets should be removed from their owners, MedicAnimal highlights that the feeding problem is also due to too much love. Many pet owners give treats as a sign of affection and it can be difficult to refuse those ‘puppy-dog eyes’ begging for treats.
Andrew Bucher, co-founder and Chief Veterinary Officer at MedicAnimal, commented: “Obesity in animals carries with it a whole host of health problems. From cancer and heart disease to degenerated joints, overweight pets are more likely to suffer from a number of related diseases and will die early.

"We are pleased to see that this message is having an impact on UK pet owners; in January 2016, MedicAnimal has seen a clear uplift in sales of pet diet products compared to other months.

"With a staggering one third of the 58.4 million pets in the UK considered as obese, it is essential that we act now.
“There are a number of scientifically formulated nutritional products designed to help with healthy and safe weight reduction, but pet owners should also consult their vet first, as they will be able to provide a full health check and weight management plan suited to your animal.”
Just like with overweight humans, obesity in animals carries with it significant health issues. Pet obesity significantly increases the risk of major chronic diseases such as diabetes, cancer, arthritis, hypertension, and heart, kidney, and respiratory disease. It can also create faster degeneration of joints, cause urinary bladder stones, and complicate anaesthetic procedures in surgery as overweight animals become less heat tolerant.
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