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The winners of the PATS Telford 2019 New Product Awards, including two new categories, were presented at the PetQuip Awards after the first day of a hugely successful show.
The awards were chosen from a record entry of 259 by a team of expert pet retailers on the first morning of the show. All the entries were displayed on the eye-catching New Produce Showcase, sponsored by pbwnews.
The judges’ decisions took into account a number of guideline criteria, such as product innovation, design, quality, packaging and value for money.
The experts agreed that the New Product Showcase had produced a high calibre of entries, providing both variety and choice across the categories. They were pleased to see such a wide range of products and innovations, including many based on sustainable principles.
Two new awards – the Best In Show Award and the Green New Product Award – were judged and presented by Sean Kelly, Head of Pet at the UK’s largest garden centre retailer, Dobbies.
Here is a full list of the winners together with the judges’ comments:
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CAT FOOD AND PRODUCTS
Winner: James and Steel
Catnip Space Ball Blaster
Judges’ comments:
“It can be hard to find entertaining and enriching toys for cats, but this fits the bill perfectly. It was innovative and will catch the cat’s attention.”
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DOG ACCESSORY AND TOYS
Winner: Holland Animal Care
Spotted! Smart Pet Tag
Judges’ comments:
“Easy to use, not bulky on the collar with a good-sized counter display. This could be an impulse purchase as it is a good price with no monthly charge.”
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DOG FOOD AND PRODUCTS
Winner: The Innocent Pet
British Lamb Casserole Air Dried Complete Food for Dogs
Judges’ comments:
“This looked and smelled attractive enough for humans to eat – in fact one of the judges tasted it and pronounced it delicious! Attractive to both owners and pets.”
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DOG TREATS AND PRODUCTS
Winner: Woolf UK
Natural Bone with vegetables, glucosamine and chondroitin
Judges’ comments:
“A great price point, striking and eye-catching display. This was a unanimous winner with the judges.”
DOG HARNESSES, LEADS AND DOG WEAR
Winner: James and Steele
Sotnos Sport Active Wear
Judges’ comments:
“Great, wipe-clean collars that are easy to clean and don’t need to dry out. They are a bit different to others on the market and come in attractive bright colours.”
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GROOMING PRODUCTS
Winner: Kong Company
Kitty Comber
Judges’ comments:
“All the judges wanted one of these! This was an outright winner. It was such a good quality product, durable and cats will use it.”
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PET CARE PRODUCTS
Winner: TropiClean Pet Products
Fresh Breath 2-week Trial Kit
Judges’ comments:
“A good little kit at a good price. Two-week trial means customers will be encouraged to give it a go.”
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SMALL ANIMAL AND BIRD PRODUCTS
Winner: Mealberry GNBH
Little One Tasty Bowl from assorted meadow grasses
Judges’ comments:
“This was a great product at pocket-money prices – kids would come in and buy them for their pets. Comes in a good selection box and looks good quality.”
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BEST IN SHOW AWARD
Winner: Holland Animal Care
Spotted! Smart Pet Tag
Judge’s comments:
“This product has a great price point. It’s very simple but does the job perfectly. I see this being an easy sell for the retailer. It’s a well deserved winner of this new award.”
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GREEN NEW PRODUCT AWARD
Winner: Project Blu
Judge’s comments:
“Here’s a brand that is really making a difference, taking waste out of the system and re-cycling it into quality products.”