In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
Get your own copy of Pet Trade Xtra
Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
Sponsor EUKANUBA celebrates 50th anniversary at Crufts

Having cared for dogs since 1969 with its pioneering dog nutrition, EUKANUBA is celebrating its 50th anniversary and therefore wanted to make sure its eighth consecutive year as Principle Sponsor of Crufts was bigger and better than ever, and it didn’t disappoint.


Though many believe Dave the Boxer was robbed of the Best in Dog show accolade after winning the popular vote, the breed was front and centre in the EUKANUBA Pup of the Year 2019 competition. Mr M. Griffiths’ Lanfrese Argento, better known as Kevin, an 11-month-old Boxer and Dave’s nephew, took home the title seeing off 1,000s of puppies aged between 6-24 months through qualifying heats held at Championship Shows across the UK. Many previous winners of Pup of the Year have gone on to win Crufts, so we may yet see a boxer take home the coveted crown.


Kevin wasn’t EUKANUBA’s only winner at Crufts 2019 with Ch Minarets Best Kept Secret, a three-year-old, Min Poodle, beating 20 talented dogs to be crowned winner of the EUKANUBA Champion Stakes competition. The final took place in the Best in Show arena on the opening day of Crufts and the grand prize included a trophy, rosette and vouchers for EUKANUBA’s premium nutrition.


EUKANUBA also played host to a special surprise for many dog-loving visitors, with Britain’s Got Talent winner Ashleigh Butler and her dog Sully. The popular pair took to the stage to promote the special bond between young dog owners and their furry companions with a reading of the new children’s book, A Pawfect Pair - the story of a young girl and her Cockapoo. 


Promoting the positive effects dog ownership can have on the younger generation is high on EUKANUBA’s agenda. Especially following a recent research campaign which showed an alarming 50% of 16-19 year olds claim to have suffered from anxiety, depression and low confidence. The research also showed that almost half (46%) of those with dogs cited companionship as their main reason for getting a dog and one in four (23%) Gen Z-ers claim their overall wellbeing and happiness is better since getting a dog.


EUKANUBA is proud to celebrate 50 years of expertise in delivering tailored life stage nutrition, helping dogs and their owners to live life well together. To find out more about EUKANUBA’s full range visit


Picture credit: BeatMedia

Facebook Twitter LinkedIn