The Pet Industry Federation has officially launched the PIF Awards 2026, inviting businesses and individuals from across the pet industry to put themselves forward for national recognition.
Entries are completely free and open to both PIF members and non-members, ensuring that businesses of every size and type have the opportunity to showcase their achievements.
The 2026 awards include categories covering the full breadth of the pet industry, from manufacturers, brands and independent retailers to groomers, boarding establishments and other pet service businesses.
The Platinum Sponsor of the PIF Awards 2026 is Natures Menu and Headline Sponsors are Cliverton, The Animal People Recruitment Company, Mackle Petfoods and Rosewood Pet Products Limited.
This year sees the introduction of two new categories: the International Business Award, recognising outstanding achievement from a non-UK pet business; and the Legend of the Year Award, which replaces the Lifetime Achievement Award and celebrates an individual who has made an exceptional and lasting contribution to the pet industry.
Two categories have been revised slightly to reflect an evolving industry: Brand of the Year, replaces the Supplier Award from previous years; and E-Commerce Business of the Year, replaces the Online Business Award.
The categories and judging criteria have been reviewed and refreshed to ensure they reflect the work, innovation and challenges shaping the sector today.
Nigel Baker, CEO of the Pet Industry Federation, said: “The PIF Awards are about recognising the people and businesses whose hard work, innovation and commitment to high standards make the pet industry such a vibrant and successful sector.
“We have taken time to review the awards for 2026 so that the categories genuinely reflect the breadth of our industry today. Whether you are a manufacturer, an international brand, an independent retailer or a pet services business, there is an opportunity to tell your story and celebrate what you have achieved.”
The winners will be announced at the official PIF Awards ceremony on Thursday 5 November 2026 at the DoubleTree by Hilton, Stoke-on-Trent.
Businesses and individuals can now review the categories and submit their entries through the PIF Awards website: www.petfederation.co.uk
