In This Issue
The PetFellas launches to redefine brand-led distribution
Earth Animal appoints The PetFellas as distribution partner
Award-winning retailer reveals secrets of success
PIF’s post on ‘pub desking’ idea goes viral on Linkedin
Rising star Jake shines light on sustainability
The Nutriment Company acquires French firm Easy-BARF
Slumberdown crafts range of cosy pet beds
CASCO Pet invites vets to experience life inside a kennel
The Innocent Cat launches Festive Gravlax treats 
Purina PRO PLAN serves up tennis-led TV campaign
Benyfit Natural launches new boneless recipes
Nobblys expands Dental Dog Chew range
Taking fear out of fireworks with LitPet Pawsitive Powder
Natures Menu launches new Freeze Dried festive gifts
Get your own copy of Pet Trade Xtra
Firm recalls raw dog food over salmonella fears
Doggy Doggy Yum Yum secures PetQuip award
Pet supplement wins twice at PetQuip Awards
Ground-breaking joint supplement for pets takes off at PATS
Waita’s new range of freeze-dried treats launched at PATS make finals of PIF Awards
The best of last edition of Pet Trade Xtra
Record-breaking PATS 2025 smashes attendance record with 70% increase in visitor numbers
New Product Award winners celebrate at PATS 2026
PetQuip Awards recognise outstanding brands and individuals
Monkfield Reptile acquires renowned tortoise business
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


CASCO Pet invites vets to experience life inside a kennel

 

Veterinary professionals will be invited to step into the paws of a pet patient and experience first-hand how it feels to be housed inside a kennel, at this year’s London Vet Show (LVS) 2025, taking place on 20-21 November at London Excel.

 

The interactive experience, offered by global animal housing and cabinetry provider CASCO Pet, will allow attendees to physically compare the acoustic and overall impact of traditional stainless-steel kennels against the company’s advanced noise-reducing WELLKennels.

 

The company will also unveil a new veterinary intensive care unit (ICU) kennel, expanding its portfolio of wellness solutions to support veterinary professionals across the industry.

 

The aim of the kennel experience is to enhance awareness of the implications of clinical housing on companion animals. Attendees will be able to place their heads inside the kennels to experience the sensory and visual differences through the eyes of their patients.

 

The hands-on demonstration is designed to highlight how kennel material and design can significantly impact patient stress levels and overall experience, as well as the wellbeing of the veterinary teams who care for them.

 

The initiative follows findings from a recent CASCO Pet survey of more than 1,200 veterinary professionals in the UK and the USA, which revealed that:

  • 72% witnessed animal stress in veterinary kennels either frequently (a few times a week) or very frequently (daily), with most respondents using stainless steel kennels.
  • Noise levels from animals (79%), handling anxious or stressed animals (58%), and noise levels from kennel design and materials (39%), were ranked as the top three issues contributing to staff stress in kennel areas.
  • 31% cited noise levels from kennels and treatment areas as a key contributor to staff stress and burnout.

An earlier survey found that 75% of veterinary professionals regarded ‘excessive noise’ as a challenge with stainless steel clinical housing, with 22% noting how this resulted in extended recovery time for patients.

 

CASCO Pet CEO, Matthew Bubear, says: “Animal stress at a veterinary visit is a real challenge, with consequences for care teams, too. We know from our conversations with veterinary professionals the detrimental impact that traditional kennelling can have on patient and staff wellbeing.

 

"At London Vet Show, we’ll be showing that there is a better way, and how thoughtful design and improved materials can mitigate stress and provide a more comfortable environment for pets – improving outcomes for all.”

 

The event will go beyond a simple product demonstration, creating a sensory, side-by-side comparison, where CASCO Pet aims to start a wider conversation about how veterinary environments can be designed to support both staff and animal welfare.

 

The experience will be available at stand K35, where CASCO Pet’s team will also be available to discuss sustainable design, animal housing solutions, and the future of veterinary facility planning.

 

In addition to offering veterinary professionals an immersive experience, CASCO Pet will begin conducting its follow up survey on stress and burnout in the veterinary sector at the show. Building on its 2024-2025 survey, CASCO Pet will be looking to uncover how the impact of high workload, understaffing and work-life balance has changed in the 12 months since it last surveyed the global veterinary community.

 

The previous findings came from a series of surveys conducted by CASCO Pet at leading veterinary events, including London Vet Show at Excel London; the Veterinary Meeting & Expo (VMX) in Orlando, Florida, and the WVC Annual Conference in Las Vegas, Nevada.

Facebook Twitter LinkedIn