Pawable has renewed its commitment to supporting small businesses by pledging to always prioritise independent retailers as the brand grows.

The supplements brand, which was the first in the UK to introduce a highly popular Collar-Gen product for dogs, sells only in independent pets stores and via the Pawable online store.

And in an announcement this week, Dale Nash, Product Development Manager of Pawable renewed the brand's commitment to the independent sector and the army of small stores who have sold the £29.99 product since its launch.

He said: "We are so grateful to all the independent retailers who stock Pawable's Collar-Gen and Calming products, and going forward independent is always going to be our focus.

"We believe that our product sits best in locations where staff are passionate and knowledgeable about natural pet care, and really value the relationships that we have with our stockists."

Pawable launched in 2022 and the Collar-Gen product has been a trailblazer in the UK, the first product of its kind, with hundreds of dog owners reporting a huge difference in the mobility and health of their pets.

The brand has also received regular national and local media attention, with pet owners sharing their dog's heartwarming story of taking and benefitting from the product.

Earlier this year the brand added to its roster with Calming, which uses natural ingredients including thyme to enhance breathing and promote a calm and settled state.

Canine expert  Anna Webb said on the launch of Calming: "We’ve all had an onslaught of stress through the pandemic reflected in anxiety in our pooches at a record high. Adding to this, the ‘cost of living’ crisis and an uncertain economic forecast is fuelling stress at an expensive time of year.

"Minimising responses to stressors can be achieved over time with careful training, desensitisation, socialisation and diet.

"The aim for a calm, trained and well socialised dog that can cope with everyday events, travelling, being home alone, trips to hotels. A dog that relishes life and the fun adventures to experience with their owners.

"If you are what you eat, investing in your dog’s diet is a cost saving! Just as I take certain supplements like collagen to help replace what depletes naturally with age, I’m keen to boost my dogs Prudence and Mr Binks biologically, mentally and physically."

Dale, pictured above, added: "Pawable as a company is going from strength to strength, and we don't want to be a company that forgets about all the wonderful people who helped us on the way up.

"As we develop our brand we will be looking for even more independent stockists, who can become part of this lovely community that has shot up around Pawable."

Calming by Pawable and Collar-Gen by Pawable are available from www.pawable.co.uk and are priced at £29.99 for 225g, which can last for between 30 and 90 days depending on the size of the dog.