Leading pet healthcare specialist Bob Martin is launching Felight, a new Cat Litter product which will go on sale early 2013.

This major product launch follows on from the success of FleaClear which hit the shelves earlier this year.

A new 10-litre pack of Felight weighs in at just 3kg, 2kg lighter than market leader Catsan. Felight is also cheaper at £4.49. Cat owners will be able to make further savings with strong promotional support throughout the year, including half price offers.

Not only offering cost savings, Felight is also super effective as it features the unique Stayfresh system, which locks in odours and absorbs moisture, outperforming budget cat litter products and performing as well as leading brands.

Bob Martin, experts in developing pet health and hygiene products since 1892, is also proud that Felight is manufactured and packed in the UK.

The company is putting considerable marketing support behind the Felight launch, with TV and PR campaigns planned for 2013.

The cat litter category has not seen any significant marketing support in recent years and Bob Martin is confident that Felight can gain significant market share in the first year.

The bright pink packaging will give Felight considerable standout on shelf and also an Anti-Bacterial Felight litter freshener will be available.

For more information or to view the full range of dog and cat products please visit www.bobmartin.co.uk.