In This Issue
Australian firm acquires UK pet business Billy+Margot
Revealed: the secrets of success of the UK's Pet Retailer of the Year
Shop fitting is crucial to a store's success
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravanganza
Telford our 'biggest and best yet', say award winners Beco Pets
Torus Bowl proves to be a winner for Dog Rocks UK
Pet Rebellion's novel way to showcase car mats
Exciting ranges from Bucktons and Nature's Feast
Free bubbly to pet business who joined PIF at PATS
Vividarium scoops pet industry’s top accolade
Bessie and Boo set to launch Guide Dogs fundraising week
Get your own copy of Pet Trade Xtra
New Look's former CFO joins ranks of Pets At Home
PATS Telford 2016 New Product Award winners
PetQuip Award winners
Ultimate Goldfinch Mix scoops award
Ozzy's on-screen death set to devastate Coronation Street fans
Lifetime Achievement Award for Bruce Fogle
Innovative new dog bowl earns TV Supervet praise
NAF's sparkling trade fair sponsorship
See how the experts have 'A Way with Dogs'
Noel Edmonds says he hasn't lost the plot over pet website
Find out how Pet Trade Xtra can help to promote your business and products.

Contact for all editorial matters.

Pictured: Neil's team of helpers, from the top, Oskar, Lucky and new recruit Billie.

Call to discuss advertising and sponsorship opportunities.
Vividarium scoops pet industry’s top accolade

Vividarium, an East Yorkshire based pet product firm, had reason to celebrate last weekend when their innovative new tortoise enclosure took the coveted Best New Small-Animal Product Award  at PATS Telford.

The Tortoise habitat, which is moulded from lightweight polyresin, is designed to look exactly like the creatures it’s been manufactured to house – namely, a tortoise! 
The 3ft long enclosure, complete with head, legs, shell, and even a tail, has been expertly conceived with both aesthetics and the welfare of it’s inhabitants at the very forefront of its design.

Les White, Chairman of Vividarium, explained: “We wanted to create a habitat which the public would be proud to have as a main focal point in their homes. 

"So the aesthetics had to be just right. Every wrinkle of its neck, or scale on its legs had to be designed and finished with superb quality and in exquisite detail.  However, primarily its main objective is obviously to serve its purpose as a healthy and safe environment for the animals which it houses, and we didn’t want to settle for mediocre in this respect either.   

"The enclosure boasts industry-leading features such as a circular internal design which helps to prevent tortoises from falling on their backs when “chimneying” up right angled walls as you obviously get with all traditional rectangular enclosures. 

"We’ve added a built-in hide area within the head of the design, which tortoises can retreat to when they feel the need, reducing stress levels. 

"It’s lightweight and waterproof construction enables it to be easily cleaned out and disinfected and it will never rot, unlike its wooden counterparts. Its compatible with all the commercially available hanging basking lamps or clamp lamps and it even features a neatly built-in cable-tidy too. 

"All-in-all we think we’ve pretty much nailed exactly what we set out to do.

"As for the future we also have similarly striking designs in the pipeline for frogs, spiders, snakes and lizards too, having had their designs patented in 28 countries worldwide, along with the current tortoise home.”

The judges shared Les’ optimism and summed up its feature-packed design by stating “It’s a truly stunning feature. It would make anybody want to go out and buy a tortoise. Its good fun, but its also a practical product and very reasonably priced too for what you get”

More information can be found on the company’s website

Facebook Twitter LinkedIn
Newsletter Marketing Powered by Newsweaver