In This Issue
Pets at Home produces rap-themed video to advertise flea treatment
Pet product wholesaler Bestpets launches new app
Bring Your Dog To Work Day 21st June – top pet care brands taking part in Britain’s best day out for dogs
Tips for a ‘barking’ Bring Your Dog To Work Day
Webbox undertakes major rebrand
Classic car rally calls in at Inspired Pet Nutrition
Wilsons Pet Food add Working Dog range to successful brand of Cold Pressed Dog Food
Collarways brings top American products to UK
International buyers lap up Cath Kidston pet range
HiLife unveils new packaging for natural pet food range
OATA joins Westminster committee inquiry to talk about invasive species
Collared Creatures launches 'on trend' Harris Tweed collars
Get your own copy of Pet Trade Xtra
Pet shop owner left devastated after theft of more than 20 snakes
Former sales director takes over as general manager of Mars Petcare UK
Managing Director of Poppy’s Picnic appointed Vice Chair of the PFMA Communications Committee
Chuckit! unveils the innovative FetchFlight
Oscar & Hooch celebrates 10th anniversary of Medical Detection Dog Charity
Hill's Pet Nutrition introduces Stews to Prescription Diet range
The best of the previous Pet Trade Xtra
Internet and changing shopping habits blamed for pet shop closure
Jollyes set to open new pet superstore
Yorkshire pet business launches UK first meaty birthday cake mix for dogs
Wilsons Pet Food appoints Dan Griffin as Head of Sales
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HiLife unveils new packaging for natural pet food range

HiLife has unveiled a new look design for the pouches, boxes and bags in its popular natural range of cat and dog food, while reassuring pet owners that their four-legged friends can still enjoy the same great taste.


Featuring beautiful illustrations, rather than photography, the new 'HiLife its only natural' packaging depicts a playful brown and white dog and a cute black cat, framed by a flutter of tonal leaves.


Highlighting the range’s all natural recipes, the new look also showcases key ingredients and the percentage of meat or fish is proudly displayed on the front of each pack.


Designed to catch the eye whilst clearly sharing the recipe content, this distinctive design will stand out from other brands on the shelf.


Owned by Town and Country Petfoods, the company developed the 'HiLife its only natural' range using 100% natural ingredients such as meat, fish and garden vegetables.


Produced with the health-conscious pet owner in mind, each of the hand-prepared dishes contains no artificial colours, flavours or preservatives - meeting the growing demand for natural pet food made with high quality ingredients and attention to provenance.


Tony Parkinson, Managing Director at HiLife, said: “For the 9 million dogs and 7.5 million cats in the UK, owners only want the best food for their pets, scrutinising food quality more closely than ever before.


“With a growing group of pet owners now looking for the same level of quality in pet food as the food they feed themselves, it was important that the new packing for our HiLife it’s only natural range clearly shows what pet owners can expect. We also want to offer our customers packaging that not only stands out in the shops but looks great stacked in their kitchen cupboards too.”


The new look 'HiLife it’s only natural' range is available for retailers to order now. Visit for more information.

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