In This Issue
Watchdog upholds complaint against pet website
Animal Focused Alliance shortlisted for national award
PATS 2026 launches elite Hosted Buyer Programme
Pedigree Wholesale strengthens distribution network
Rabbit Awareness Week marks 20 years in June
The Innocent Hound swaps tubs for pouches
Direct4Pet to launch new products with HayDay
Treat firm warns not all ice creams are safe for dogs
Direct4Pet supports Allergy Awareness Week
TV cat behaviourist becomes 'Agony Aunt' for feline lovers
Pedigree Wholesale expands Animal Instincts range
What do oysters have to do with pet food? New Purina pet-friendly pop-up has the answers
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Image released of woman wanted in connection with Pets at Home theft
New online tool to help businesses make sustainable livestock choices
Pet food industry urged to support ‘No Empty Bowls’
One in seven pet owners now asking AI about symptoms
Johnson's expands popular joint health range
CSJ sponsor Bodfari Sheepdog Trials
The best of last edition of Pet Trade Xtra
Business as usual for pet retailer rescued from administration
Jollyes Pets on the hunt for over 160 new locations
Tickets on sale for Business of Pets Conference 2026
DogsInYellow awareness walk marks turning point
Flotation devices reshape dog accessories category
Award-winning treat turns into bestseller
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Direct4Pet to launch new products with HayDay

 

Leading online RCVS-registered veterinary pharmacy and pet-care retailer Direct4Pet has announced a new partnership with Hayday, a producer of premium dried barn hay for small animals.

 

Direct4Pet will be stocking and distributing the full range of HayDay’s products, and this partnership marks an important step in making high quality forage for small animals more accessible to small pet owners in the UK.

 

“Good quality hay is very important for small animals, such as rabbits and guinea pigs and should comprise the main component of their diet. A diet rich in hay and/or grass helps support digestion, encourages natural chewing behaviour and helps maintain dental health so it very important to feed the best.,” says Director of Direct4Pet, Garry Howard.

 

The HayDay range on Direct4Pet will comprise of different tasty varieties of hay available in both in both 1kg and 2.7kg packs. These will include:

  • Tasty Timothy Hay 1kg - The perfect everyday feeding hay. Premium, long stem and gorgeously green hay which is high in fibre and protein to support digestion and dental health.
  • Moreish Meadow Hay 1kg and 2.7kg - Soft and palatable, meadow hay is high in fibre to support digestive health. It also pairs as a comfy bed too!
  • Sweet & Munchy Ryegrass Hay 1kg - Long, green and stalky with enhanced nutrition and a sweet taste.
  • Outstanding Oat Hay 1kg - a nutritious and high fibre forage designed to support your pets digestive health and natural feeding instincts.
  • Coarse & Crunchy Alfalfa Hay 1kg - Best suited to young, growing and breeding pets due to its high calcium and protein content.

Sustainability is very important to HayDay and they are able to introduce sustainable initiatives with very low impact on the environment. They can also barn dry their hay, right from their farm in Yorkshire, to guarantee quality all year round fulfilling their mission to produce the best products for small pets and their owners.

 

Visit the ‘Small Animal’ section or search for HayDay on Direct4Pet to explore the full HayDay range. “We’re excited to bring this new brand into our offerings, and we believe it will be a trusted forage choice for small animal owners everywhere,” concludes Garry.

 

For further information visit: www.direct4pet.co.uk

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