Supreme Petfoods has been named in Pet Age’s 2025 Power 50, recognising companies shaping the future of the pet industry through leadership, innovation, and impact. The honour underscores Supreme’s science-led approach to small pet nutrition and its role in driving category growth for retailers.

For over 30 years, Supreme Petfoods has specialised in species-specific nutrition for small pets, developing high-quality, palatable diets and supplements without added sugars. Its portfolio – including the premium Selective range featuring new Naturals Botanicals, Tiny Friends Farm, and the expanded Science Selective Care supplements range – helps retailers elevate the small pet aisle by driving repeat purchase, shopper loyalty, and strong margins.

“We’re honoured to be included in Pet Age’s 2025 Power 50,” said Claire Hamblion, Marketing Director at Supreme Petfoods. “This recognition reflects our team’s dedication to advancing small pet health with science-backed nutrition, and to partnering with retailers and veterinary professionals to grow the category responsibly.”

The Power 50 distinction comes as Supreme continues to expand its health-focused offerings. The Science Selective Care supplements range provides targeted support for small herbivores across key need states and life stages, aligning with rising owner engagement in preventive pet health and wellness.

Retailers and industry partners can learn more about Supreme’s award-winning portfolio at supremepetfoods.com or by contacting experts@supremepetfoods.com.