In This Issue
High-street pet shop expands with 50-yard move
HOWND’s Jo Amit and rescue dog on lunchtime TV
£6m investment will triple wet dog food capacity
Pet firm establishes new leadership team to drive growth
iPET Network wins global award for animal education
Start-up hopes to clean up in dog-waste market
Beco leads 'eco' drive by achieving carbon neutrality
Dog ownership costs £250 per month, survey reveals
Supreme launches global Food For Life marketing campaign
British pet product exhibitors excited to launch innovative new products at lnterzoo 2022
Horse food supplement advert banned by watchdog
Herbal Dog Co introduces range of natural flea shampoos
Get your own copy of Pet Trade Xtra
TV star to officially open Jollyes’ new Wrexham store
Puppy Power – top 10 dog breeds with soaring prices
Nestlé Purina's Claire Robinson-Davies becomes chair of PFMA
Natural Instinct launches new line of ambient treats
The Cat-ostrophic Capital of the UK is revealed!
The best of last week's Pet Trade Xtra
Pet brand creates dedicated zone in Asda stores
Enter now as PetQuip Awards celebrate 10th anniversary
Pioneering pet retailer under new ownership
Jollyes unveils new look for The Pet Store in Wakefield
Free bootcamp to help pet businesses stay visible
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The Cat-ostrophic Capital of the UK is revealed!

 

The incredibly selfless, brave and challenging work that firefighters do across the country every day is why they are a much loved, and highly appreciated, emergency service. However, it’s not just people that they save; for their work often includes saving our much loved four-legged furry friends - the mischievous moggy!  

 

Cats being stuck up a tree may seem like a lighthearted joke, but cats up and down the UK have found themselves in spots of bother where no one but our firefighting heroes can help. 

 

Leading cat fencing specialists ProtectaPet has gathered information from fire brigades across the country and can reveal from the data sourced that the Cat-ostropic Capital of the UK is London - with a whopping 2,061 callouts made to save our feline friends since 2015!

 

Cats in the West Midlands were second naughtiest, with over 100 call outs made. Brummie cats made up 52 of those callouts alone! Kent and Hertfordshire cats also rank high on the naughty scale, with 40 and 39 incidents reported that needed fire brigades to help. 

 

Cardiff, Humberside and Nottingham placed mid-league with 36, 32 and 28 callouts respectively being made. 

 

However, on the opposite end of the scale, some regions have very well-behaved moggies with little emergency help needed. It may be known for its bling and reality TV, but Essex can now also be crowned as the place where the best behaved cats live! With the least amount of callouts recorded from the Freedom of Information data received, only 9 times were Essex firefighters needed to save a cat. 

 

Liverpudlian cats also proved to be well behaved, with only 11 callouts to Merseyside brigades, along with those in Cornwall and Gloucestershire who both scored 10 cat rescue situations. 

 

 

The most common reasons why the fire brigade callouts were needed included cats stuck in trees and unable to climb down, cats stuck in chimney flues and also stuck on roofs of buildings. 

 

Eve Davies, Director at ProtectaPet, comments: “Cats love to be outside exploring. Sadly, with unrestricted territory, they can sometimes find themselves in some rather tricky situations. We recommend cat owners take the time to ensure their homes and gardens are safe and secure, whether that’s with cat fencingcat enclosures or catios, or simply creating a good routine so owners can closely monitor their comings and goings...

 

Visit the ProtectaPet website for more information on cat safety and wellbeing.  

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