In This Issue
Pet firm wins Dragons' Den investment of £50,000
Pet retailer urges dog owners to feed unprocessed food
Pet retail group set to open 86th UK store
Dog dating site helps pet lovers find the perfect pup 
Dorwest Herbs proud to be back at Crufts for its 50th year
‘Miracle’ cure for injured border terrier
New adventure accessories from Ruffwear
Join leading British firms flying the flag at Zoomark
Pet treat range now available in rebranded packaging
Get your own copy of Pet Trade Xtra
Thieves steal supplies from Pets at Home store
Online shopping forces pet shop to close
Pet insurance firm spearheads animal welfare proposition
Independent Retailers Association warns High Street is 'fragile'
Veterinary employer celebrates female workforce
The best of last edition of Pet Trade Xtra
Pet treat bakery invests in carbon neutral initiatives
Pet food brand switches to sustainable packaging
Paleo Ridge grows number of stockists with Jollyes
What it means to win a New Product Award at PATS
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


New adventure accessories from Ruffwear

 

Ruffwear has unleashed a new range of accessories for adventuring with dogs that helps owners roam further in the outdoors as well as being considerate of the environment.

 

The new collection includes practical stash bags that attach to your dog’s lead and hip packs for storing all your essentials close to hand when out and about with your pooch. One product in particular gives dog owners a practical solution to clearing up your dog’s waste when they may not be disposal bins for miles around.

 

The Ruffwear team designed the Pack Out Bag, as a convenient solution for carrying full pick-up bags in a waterproof and stink proof pouch, hands-free between drop points. It includes adjustable belt for waist-worn transport and an integrated clip for direct attachment to the waist or a backpack.

 

The design was inspired by the frustration many of us feel when seeing discarded dog waste and poop bags on the paths and trails where we walk. Product developers at Ruffwear designed a solution which allows you to cleanly and hygienically store dog waste for hours and not leave unsightly bags of poop hanging on tree branches or on the ground.

 

Natalie Sullivan, marketing director for Accapi Group, the exclusive European distributor of Ruffwear explains: “Many in the outdoor community are aware of the ‘leave no trace’ principle of responsible walking, camping and hiking. There’s no reason why these principles shouldn’t apply to our four-legged companions too. 

 

Our whole purpose at Ruffwear is to make products that enhance human and dog connections outdoors and a huge part of that ethos is ensuring people respect and care for their environment. Whether its epic expeditions or the more everyday adventures, the pack out bag is a simple but highly effective solution to that issue and the bonus is, you don’t have to walk for miles swinging a bag of dog poop in your hand!”

 

To re-launch the new and improved pack out bag Ruffwear has produced a fun video which shows the behind the design process and encourages people to ‘doo-doo’ their part and not only pick up after their dog on the trails but also sensibly dispose of the poop bags which can take a lot of time to bio-degrade which in turn impacts on wildlife habitats and waterways.

 

The pack out bag and new collection of adventure accessories is available from Ruffwear stockists across Europe as well as www.ruffwear.co.uk

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