Bauwow, the social media app for dogs, has announced an exclusive partnership with dog microchip record provider Petlog, to allow dog owners to manage their pet microchips in one place.

It’s estimated that only 33% of dog owners aged 25-45 in the UK have microchipped their dog, and a further 12% admitted their details were not up- to-date with their microchip service – meaning pet owners are putting their dogs at risk, should they go missing or be stolen. In 2015/16, over 8,600 pets were reunited as a direct result of their microchip details being correctly registered with their chip database provider.

When a dog is found, vet surgeries and dog rescue centres can scan microchips to find vital information that should lead to the reunification of any missing dog – so it’s vital to keep these records up to date with the Petlog system.

Commenting on this new partnership, Bauwow founder and dog owner Peter Curtis explained: “Pet loss can be a catastrophic and heart-wrenching experience. We all love our dogs like a family member, as evidenced by the dramatic growth and activity on Bauwow.

"In fact, we have over 20,000 members sharing content, their experiences with their special canine friends and more joining us every second of the day to experience this dog social world.”

He continued: “It has been well-documented that the grief individuals suffer when losing a pet is the same as losing a human family member. Our exclusive venture with Petlog through the Lost & Found feature allows users the best chance to be successfully reunited with their dogs as soon as possible.

"This registration combined with our ever-expanding dog network means that dogs are more likely found faster, safer and returned quickly to their family members and provides our members with another fantastic feature on Bauwow.”

The key to the benefits of Bauwow & Petlog being truly experienced is by having up-to-date records displaying contact details, addresses and phone numbers and building a network of dog friends using the app.

The partnership between Bauwow and Petlog has begun immediately and both services can be accessed by downloading the Bauwow app at the Apple app store or Google Play.

For more information on Bauwow, the Petlog services and how to update your details, contact peter@bauwowworld.com or 07494341077.