Branded pet food brings instant results for independent retailers
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An increasing number of independent pet stores are choosing to stock their own branded pet food because it sets them apart from their rivals and results in boosted revenues.
They are taking advantage of the Private Label service being run by award-winning GA Pet Food Partners, which allows a pet store the opportunity to launch its own brand of super premium dry pet food in just seven days.
Oldfields of Ombersely, Worcestershire, is one store seeing instant results. A spokesperson said: “Our own brand pet food is a quality product that gives exclusivity, enabling us to maintain good margins. We love the success stories our customers tell from changing their dogs onto this food.”
Essential Pet Foods has two stores – one in Chertsey, Surrey, and the other in Sunninghill, Berkshire – and they are both benefitting from own label products.
Darren Barnard, from Essential Pet Foods, said: “We stock ‘own label’ because we like the ingredients – there is no rubbish in the food.
“Own label connects people to our business, so if people want to buy this food, they have to come to our shops.
“The growth has been amazing, starting from a few bags to ordering by the pallet load. Sales keep growing, especially the more we promote it. Grain Free has taken off massively.
“I would recommend it to everyone – retailers, and customers alike. It’s great quality food at fantastic prices, and GA give amazing customer service.”
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