In This Issue
Handiscoop fails to impress in the Dragons' Den
Pet food firm launches £250,000 crowdfund exercise
Spoof Christmas video doubles sales for Pooch & Mutt
Animology reaches 250,000 milestone on Facebook
Pet product inventors get chance to pitch to major retailer
Bents wins major pet award for fantastic Christmas display
New pet start-up Kittyrama launches 'cat-friendly' collars
Demand for pet products containing hemp extract rises
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Pets at Home appoints ex-Screwfix executive as Operations Director
Johnson's launches larger size of Aloe Vera Shampoo
Giving pets a purr-fect start to the New Year
Retail business owners urged to beat burst pipe misery as Britain prepares for the big freeze
Dogs get arthritis too – and now’s the time to look out for it
Council dog mess DNA database pooh-poohed
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Animology reaches 250,000 milestone on Facebook


Group55’s flagship brand, Animology, is celebrating reaching over 250,000 likes on Facebook, making it the largest page of any pet grooming brand in the world and a top 10 global pet brand for social interaction.

Animology is the best-selling branded grooming product range for many leading pet speciality retailers around the world, with over 5 million products sold to date.

This global popularity is reflected on social media with tens of thousands of fans originating from Europe and the United States.

Animology recently announced that a rebrand on the dog spray and shampoo ranges will go ahead in the coming months, and its Facebook, Twitter and Instagram fans will be the first to get a glimpse at the new-look packaging.

Stephen Turner, Managing Director at Group55, commented: “Our ‘social capital’ allows us to positively engage with pet parents to drive demand and awareness of our products in ways few other pet brands can.

"Retailing is changing and it is the seven year investment in our social media footprint that will ensure we are able to continue to support our retail partners and maintain our market leading position today and in the future.”

You can visit Animology’s Facebook page at www.facebook.com/animology or visit their website at www.animology.co.uk

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