Group55’s flagship brand, Animology, is celebrating reaching over 250,000 likes on Facebook, making it the largest page of any pet grooming brand in the world and a top 10 global pet brand for social interaction.

Animology is the best-selling branded grooming product range for many leading pet speciality retailers around the world, with over 5 million products sold to date.

This global popularity is reflected on social media with tens of thousands of fans originating from Europe and the United States.

Animology recently announced that a rebrand on the dog spray and shampoo ranges will go ahead in the coming months, and its Facebook, Twitter and Instagram fans will be the first to get a glimpse at the new-look packaging.

Stephen Turner, Managing Director at Group55, commented: “Our ‘social capital’ allows us to positively engage with pet parents to drive demand and awareness of our products in ways few other pet brands can.

"Retailing is changing and it is the seven year investment in our social media footprint that will ensure we are able to continue to support our retail partners and maintain our market leading position today and in the future.”

You can visit Animology’s Facebook page at www.facebook.com/animology or visit their website at www.animology.co.uk