Vital Pet Group is offering exclusive 10% savings to its customers to mark its achievement of being named Wholesaler of the Year at the Pet Industry Federation Awards.

The accolade recognised VPG’s dedication, passion, and relentless drive to support the pet industry, and celebrates the incredible turnaround the business has achieved in such a short time. From transforming operations to innovating product offerings, VPG has demonstrated what can be achieved with a team united by vision, commitment, and genuine love for the industry.

Peter Brame, Group Trading Director, said: "Winning Wholesaler of the Year is a huge honour for everyone at VPG. This award is a reflection of the hard work, dedication, and passion our team brings to the business every day. We’ve achieved so much in such a short time, and this recognition inspires us to continue innovating and driving the pet industry forward."

To share the excitement and celebrate with the industry, VPG is offering 10% off sitewide from 17th–23rd November.

Amy Spratt, Group Head of Marketing, commented:"We wanted to spread the love and thank our customers for their support, so we’re celebrating this award with a week of exclusive savings. It’s our way of giving back to the retailers and partners who help make VPG what it is today."