Natural Treats (Pet Treats Wholesale) – a provider of high-quality, functional dog treats focusing on real, natural ingredients which joined the Nutriment family – has undergone a rebranding and relaunch with immediate success.

Formerly Natural Treats and rebranded this year as Nutriment Natural Treats, the company has been long-dedicated to developing and bringing to market dog treats which feature high-quality, natural ingredients, with dogs’ health and happiness at the heart of its values. This is perfectly synergistic to the values and ethos at the core of Nutriment – to produce raw and minimally processed foods that provide the absolute best nutrition and enjoyment to pets.

The fresh, new-look packaging has been thoughtfully designed to clearly deliver messaging and be convenient to use for a ‘grab-and-go’ approach to delivering treats. With informative icons, product insights, transparent messaging and colour coding, the new eye-catching packaging pops on shelves and appeals to dog owners who want to be reassured that their chosen treats are of the highest quality. 

Today, the 280+ product range of dog treats is newly categorised into five ranges - Gourmet, Chewy, Crunchy, Long-lasting, and Primal, and three functions - highly captivating, training, and quick daily snacks, to appeal to all types of dogs and all motivations of dog owners. As is standard with all Nutriment brands and products, all of the treats are high protein, 100% grain-free, made with natural ingredients and free from preservatives and additives. Choosing nutritious treats for our beloved dogs is now simple and straightforward, empowering dog owners to feel confident that every treat they give provides both nourishment and enjoyment.

“We’re extremely proud to have Nutriment Natural Treats as a Nutriment brand, adding an extensive range of high-quality treats to our portfolio of pet nutrition products,” says Ryan Winwright, Head of UK Marketing Operations. “This is a natural partnership built on shared values, and an unwavering commitment to pet health, and we’re thrilled at how well the brand has already been received by the market.”

From natural rewards to the World Branding Awards

Since rebranding and relaunching, Nutriment Natural Treats has been recognised with a National‘Brand of the Year’ award in the Natural Treats category at the World Branding Awards. The National tier of award is presented to the very top brands in each participating country at the awards. These are brands that are household names in their home country that have been judged to be truly exceptional. The Nutriment Natural Treats team attended the awards ceremony to collect their prestigious award in Vienna, Austria, on 3 July.

“To be crowned "Brand of the Year" with 70% consumer votes is the ultimate validation of a brand's powerful audience connection. It's clear recognition that this brand hasn't just met expectations; it has soared past them.” Richard Rowles, Global Chairman, World Branding Forum.

To find out more about stocking Nutriment Natural Treats, visit www.natural-treats.co.uk.